1 | Title: | Getting motivated by Ernest Dichter: the secret behind individual motivations by the man who was not afraid to ask "why?" | |
Creator: | Dichter, Ernest, 1907-1991 | ||
Publication: | Pergamon Press, New York, c1979. | ||
Notes: | Includes index. From the Ernest Dichter collection. | ||
Extent: | xi, 198 p. : ill. ; 24 cm. | ||
Subjects: | Motivation research (Marketing) | Motivation (Psychology) | Dichter, Ernest, -- 1907-1991 | Psychologists -- United States -- Biography | ||
Collection: | Hagley Library | ||
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