| 1 | Title: | Getting motivated by Ernest Dichter: the secret behind individual motivations by the man who was not afraid to ask "why?" | |
| Creator: | Dichter, Ernest, 1907-1991 | ||
| Publication: | Pergamon Press, New York, c1979. | ||
| Notes: | Includes index. From the Ernest Dichter collection. | ||
| Extent: | xi, 198 p. : ill. ; 24 cm. | ||
| Subjects: | Motivation research (Marketing) | Motivation (Psychology) | Dichter, Ernest, -- 1907-1991 | Psychologists -- United States -- Biography | ||
| Collection: | Hagley Library | ||
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