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Search Results for Hagley Library in institution [X] Dichter, Ernest, -- 1907-1991 in subject [X] Book in format [X]
Results: 6 Items Page: 1

1	Title:	A tiger in the tank: Ernest Dichter : an Austrian advertising guru
	Alt. Title:	Tiger im Tank. English
	Creator:	Kreuzer, Franz. \| Prechtl, Gerd. \| Steiner, Christoph.
	Publication:	Ariadne Press, Riverside, Calif, c2007.
	Notes:	Includes bibliographical references (p. 209-210) and index.
	Extent:	214 p. : ill. ; 22 cm.
	Subjects:	Dichter, Ernest, -- 1907-1991 \| Motivation research (Marketing)
	Collection:	Hagley Library
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2	Title:	Motivforschung, mein Leben: d. Autobiographie e. kreativ Unzufriedenen
	Creator:	Dichter, Ernest, 1907-1991
	Publication:	Lorch, Frankfurt/Main, c1977.
	Notes:	From the Ernest Dichter collection.
	Extent:	392 p. : ill. ; 21 cm.
	Subjects:	Motivation research (Marketing) \| Motivation (Psychology) \| Dichter, Ernest, -- 1907-1991
	Collection:	Hagley Library
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3	Title:	Getting motivated by Ernest Dichter: the secret behind individual motivations by the man who was not afraid to ask "why?"
	Creator:	Dichter, Ernest, 1907-1991
	Publication:	Pergamon Press, New York, c1979.
	Notes:	Includes index. From the Ernest Dichter collection.
	Extent:	xi, 198 p. : ill. ; 24 cm.
	Subjects:	Motivation research (Marketing) \| Motivation (Psychology) \| Dichter, Ernest, -- 1907-1991 \| Psychologists -- United States -- Biography
	Collection:	Hagley Library
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4	Title:	Ernest Dichter and motivation research: new perspectives on the making of post-war consumer culture
	Creator:	Schwarzkopf, Stefan, 1976- \| Gries, Rainer, 1958-
	Publication:	Palgrave Macmillan, New York, 2010.
	Notes:	Includes bibliographical references and index. "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"--
	Extent:	xii, 293 p. : ill. ; 23 cm.
	Subjects:	Dichter, Ernest, -- 1907-1991 \| Dichter, Ernest, -- 1907-1991 -- Influence \| Consumer behavior -- Psychological aspects \| Consumption (Economics) -- Psychological aspects \| Motivation research (Marketing)
	Collection:	Hagley Library
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5	Title:	The birth of a salesman: Ernest Dichter and the objects of desire
	Creator:	Horowitz, Daniel, 1938-
	Publication:	Daniel Horowitz, Wilmington, Del.], c1986.
	Notes:	Library copy is unpublished and unbound. Includes bibliographical references throughout.
	Extent:	82 p. ; 28 cm.
	Subjects:	Dichter, Ernest, -- 1907-1991 \| Consumption (Economics) -- Psychological aspects \| Consumption (Economics) -- Moral and ethical aspects \| Consumer behavior -- Psychological aspects \| Motivation research (Marketing)
	Collection:	Hagley Library
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6	Title:	Warum? - Warum nicht?
	Creator:	Kreuzer, Franz. \| Dichter, Ernest, 1907-1991 \| Hofstätter, Peter Robert, 1913-
	Publication:	Deuticke, Wien, 1984.
	Notes:	From the Ernest Dichter Collection.
	Extent:	84 p. ; 21 cm.
	Subjects:	Dichter, Ernest, -- 1907-1991 \| Hofstätter, Peter Robert \| Motivation (Psychology) \| Social psychology \| Sozialpsychologie \| Hofstätter, Peter R. Briefe, Gespräche, Reden \| Dichter, Ernest, 1907-1991. Briefe, Gespräche, Reden
	Collection:	Hagley Library
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