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Search Results for Hagley Library in institution [X]
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Hagley Library[X]
Book (20)
Mixed Materials (2)
Visual Material (1)
Motivation (Psychology)[X]
Motivation research (Marketing) (6)
Dichter, Ernest, -- 1907-1991 (4)
Marketing (4)
Propaganda (4)
Advertising -- Effectiveness (3)
Attitude change (3)
Motivation (3)
Consumer goods -- Psychological aspects (2)
Dichter, Ernest, -- 1907-1991 -- Archives (2)
Employee motivation (2)
Institute for Motivational Research, Inc. -- Archives (2)
Personality (2)
Self-actualization (Psychology) (2)
Achievement motivation (1)
Advertising -- Rating of (1)
African American consumers -- Attitudes (1)
Antismoking movement (1)
Begeerte (1)
Consumers (1)
Consumers -- Attitudes (1)
Consumers -- Canada -- Attitudes (1)
Consumers -- France -- Attitudes (1)
Consumers -- Germany -- Attitudes (1)
Consumers -- Great Britain -- Attitudes (1)
Consumers -- Interviews (1)
Consumers -- Switzerland -- Attitudes (1)
Consumers -- United States -- Attitudes (1)
Dichter, Ernest, 1907-1991. Briefe, Gespräche, Reden (1)
Employee motivation -- Reports (1)
Hofstätter, Peter R. Briefe, Gespräche, Reden (1)
Hofstätter, Peter Robert (1)
Housewives -- Attitudes (1)
Humanistic psychology (1)
Humanistische Psychologie (1)
Institute for Motivational Research, Inc (1)
Motivatie (1)
Motivation (Psychologie) (1)
Motivation Beeinflussung (1)
Motivation research (Marketing) -- Reports (1)
Motivation, Études de (Marketing) (1)
Packaging -- Rating of (1)
Personalidad (1)
Persoonlijkheid (1)
Persuasion (Psychology) (1)
Persönlichkeit (1)
Psychologists -- United States -- Biography (1)
Psychology, Industrial (1)
Réalisation de soi (1)
Selbstverwirklichung (1)
Social psychology (1)
Sozialpsychologie (1)
Women consumers -- Attitudes (1)
Work -- Psychological aspects (1)
Zelfontwikkeling (1)
Zelfverwerkelijking (1)
1Title:  The strategy of desire   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  Doubleday, Garden City, N.Y, 1960. 
 Notes:  From the Ernest Dichter collection. 
 Extent:  314 p. ; 22 cm. 
 Subjects:  Motivation (Psychology) | Propaganda

Collection:  Hagley Library 
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2Title:  Motivating human behavior   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  McGraw-Hill, New York, [1971] 
 Notes:  From the Ernest Dichter collection. Includes bibliography: p. 243-246 and index. 
 Extent:  xiii, 253 p. ; 24 cm. 
 Subjects:  Motivation (Psychology) | Attitude change

Collection:  Hagley Library 
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3Title:  Überzeugen, nicht verführen: Die Kunst, Menschen zu beeinflussen   
 Alt. Title:  Motivating human behavior.. Dt   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  Econ-Verlag, Düsseldorf, Wien, 1971. 
 Notes:  Includes bibliography: (p.277-279) From the collection of Ernest Dichter. 
 Extent:  279 p. ; 23 cm. 
 Subjects:  Motivation (Psychology) | Attitude change

Collection:  Hagley Library 
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4Title:  La stratégie du désir: une philosophie de la vente   
 Alt. Title:  The strategy of desire English   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  A. Fayard, Paris, c1961. 
 Notes:  From the Ernest Dichter Collection. 
 Extent:  309 p. : ill. ; 22 cm. 
 Subjects:  Motivation (Psychology) | Propaganda

Collection:  Hagley Library 
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5Title:  La strategia del desiderio   
 Alt. Title:  The strategy of desire. Italiano   
 Creator:  Dichter, Ernest, 1907-1991 | Margotta, Roberto. 
 Publication:  Garzanti, Milan, 1963. 
 Notes:  Titulo originale dell' opera : The strategy of desire / traduzione dall' inglese di Roberto Margotta. From the Ernest Dichter Collection. 
 Extent:  326 p. : ill. ; 22 cm. 
 Subjects:  Motivation (Psychology) | Propaganda

Collection:  Hagley Library 
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6Title:  Motivating people to stop smoking   
 Creator:  Rimberg, John, 1929- 
 Publication:  s.n, S.l, 1969. 
 Notes:  Offprint from Nursing clinics of North America, v. 4, no. 2, June 1969. 
 Extent:  385-389 p. ; 23 cm. 
 Subjects:  Motivation (Psychology) | Antismoking movement

Collection:  Hagley Library 
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7Title:  Management and motivation: selected readings   
 Creator:  Vroom, Victor Harold, 1932- | Deci, Edward L. 
 Publication:  Penguin Books, Harmondsworth, Middlesex, 1981, c1970. 
 Notes:  "Penguin modern management readings"--Cover. Includes bibliographical references (p. 377-380) and index (p. 385-399). 
 Extent:  399 p. : ill. ; 19 cm. 
 Subjects:  Psychology, Industrial | Motivation (Psychology)

Collection:  Hagley Library 
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8Title:  The farther reaches of human nature   
 Creator:  Maslow, Abraham H. 
 Publication:  Penguin, Harmondsworth, England,  
 Notes:  Includes bibliographical references and index. 
 Extent:  407 p. 
 Subjects:  Motivation (Psychology) | Self-actualization (Psychology)

Collection:  Hagley Library 
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9Title:  Drive: the surprising truth about what motivates us   
 Creator:  Pink, Daniel H. 
 Publication:  Riverhead Books, New York, NY, 2009. 
 Notes:  Includes bibliographical references (p. [221]-229) and index. Pink argues that the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. 
 Extent:  242 p. : ill. ; 24 cm. 
 Subjects:  Motivation (Psychology) | Motivation

Collection:  Hagley Library 
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10Title:  How to motivate everyone: family, friends, co-workers, (even yourelf)   
 Creator:  Arthur, Jay, 1951- 
 Publication:  LifeStar Pub, Denver, CO, c2001. 
 Notes:  U.S. Chamber of Commerce Library Collection. Includes bibliographical references (p. 139). 
 Extent:  144 p. : ill. ; 23 cm. + 
 Subjects:  Motivation (Psychology) | Achievement motivation

Collection:  Hagley Library 
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11Title:  Motivforschung, mein Leben: d. Autobiographie e. kreativ Unzufriedenen   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  Lorch, Frankfurt/Main, c1977. 
 Notes:  From the Ernest Dichter collection. 
 Extent:  392 p. : ill. ; 21 cm. 
 Subjects:  Motivation research (Marketing) | Motivation (Psychology) | Dichter, Ernest, -- 1907-1991

Collection:  Hagley Library 
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12Title:  Gezielte Motivforschung: so machen Sie mehr aus Ihrem Produkt!   
 Alt. Title:  Motivating human behavior. dt   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  Mvg-Verl, München, 1991. 
 Notes:  From the Ernest Dichter collection. 
 Extent:  283 p. ; 19 cm. 
 Subjects:  Motivation (Psychology) | Attitude change | Motivation Beeinflussung

Collection:  Hagley Library 
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13Title:  The game of work   
 Creator:  Coonradt, Charles A. | Nelson, Lee. 
 Publication:  Liberty Press, Orem, Utah, 1985, c1984. 
 Notes:  Subtitle on cover: How to enjoy work as much as play. "Second printing"--Verso t.p. 
 Extent:  147 p. : ill. ; 24 cm. 
 Subjects:  Employee motivation | Motivation (Psychology) | Work -- Psychological aspects

Collection:  Hagley Library 
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14Title:  Getting motivated by Ernest Dichter: the secret behind individual motivations by the man who was not afraid to ask "why?"   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  Pergamon Press, New York, c1979. 
 Notes:  Includes index. From the Ernest Dichter collection. 
 Extent:  xi, 198 p. : ill. ; 24 cm. 
 Subjects:  Motivation research (Marketing) | Motivation (Psychology) | Dichter, Ernest, -- 1907-1991 | Psychologists -- United States -- Biography

Collection:  Hagley Library 
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15Title:  De strategie der begeerte   
 Alt. Title:  Strategy of desire. Dutch   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  J.J. Tijl, Zwolle, 1960. 
 Notes:  Translation of: The strategy of desire. From the Ernest Dichter collection. 
 Extent:  333 p. ; 22 cm. 
 Subjects:  Motivation (Psychology) | Persuasion (Psychology) | Propaganda | Zelfontwikkeling | Begeerte

Collection:  Hagley Library 
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16Title:  Gli oggetti ci comprano: manuale delle motivazioni del consumatore   
 Alt. Title:  Handbook of consumer motivations. Italiano   
 Creator:  Dichter, Ernest, 1907-1991 | Cristina Trentini.transl 
 Publication:  Ferro Edizioni s.p.a, Milano, 1967. 
 Notes:  Titulo originale / Handbook of consumer motivations / traduzione di Cristina Trentini. From the Ernest Dichter collection. 
 Extent:  xiii, 508 p. ; 21 cm. 
 Subjects:  Motivation research (Marketing) | Motivation (Psychology) | Marketing | Consumer goods -- Psychological aspects

Collection:  Hagley Library 
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17Title:  Le marketing mis à nu   
 Alt. Title:  Handbook of consumer motivations. Francais   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  C. Tchou, Paris], 1970. 
 Notes:  Traduction de : Handbook of consumer motivations : the psychology of the world of objects. From the Ernest Dichter collection 2/2009 
 Extent:  346 p. ; 21 cm. 
 Subjects:  Motivation research (Marketing) | Motivation (Psychology) | Marketing | Consumer goods -- Psychological aspects | Motivation, Études de (Marketing) | Marketing

Collection:  Hagley Library 
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18Title:  Warum? - Warum nicht?   
 Creator:  Kreuzer, Franz. | Dichter, Ernest, 1907-1991 | Hofstätter, Peter Robert, 1913- 
 Publication:  Deuticke, Wien, 1984. 
 Notes:  From the Ernest Dichter Collection. 
 Extent:  84 p. ; 21 cm. 
 Subjects:  Dichter, Ernest, -- 1907-1991 | Hofstätter, Peter Robert | Motivation (Psychology) | Social psychology | Sozialpsychologie | Hofstätter, Peter R. Briefe, Gespräche, Reden | Dichter, Ernest, 1907-1991. Briefe, Gespräche, Reden

Collection:  Hagley Library 
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19Title:  Ernest Dichter Photograph and Sound Recording Collection   
 Notes:  This collection consists of photographs, negatives, slides, contact sheets, and audio cassettes from the Ernest Dichter Papers, Hagley Manuscript Accession 2407. Many of the photographs are of Ernest Dichter himself, either posed portraits, or shots of Dichter attending international conferences and seminars. Two folders of "miscellaneous" photos appear to be shots of unidentified persons at various conferences. The collection also includes photographs of posed models, possibly headshots from a modeling agency, and photographs of products and product displays in both Europe and the United States. Cassette tapes are two audio programs by Ernest Dichter: "Marketing Plus: Finding the Hidden Gold in the Market Place," 1988, and "Everyday Creativity: 12 Steps to Innovative Thinking." 
 Extent:  359 photographic prints : b&w 9 x 12 in. or smaller 
 Subjects:  Dichter, Ernest, -- 1907-1991 | Institute for Motivational Research, Inc | Advertising -- Effectiveness | Consumers | Marketing | Motivation (Psychology) | Motivation research (Marketing)

Collection:  Hagley Library 
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20Title:  Ernest Dichter papers, 1936-1991 (bulk, 1956-1986)   
 Creator:  Dichter, Ernest, 1907-1991 | Institute for Research in Mass Motivations, Inc | Institute for Motivational Research, Inc | Ernest Dichter Associates International Ltd | Ernest Dichter Motivations, Inc | Dichter Institute International Ltd | Ernest Dichter International, Institut für Motiv- und Marketingforschung 
 Notes:  The business records of Ernest Dichter and the several consulting firms through which he operated fully document his role as a pioneer of motivational research, from the beginnings of his career in the United States until a few months before his death. They lay out the evolution of his pyschological thought, his methods of soliciting business and getting maximum exposure for himself and his accomplishments, his later role as a mentor and teacher, and, most importantly, the access he gained into the psyche of thousands of ordinary consumers over five decades and on five continents. However, Dichter was forced to cull his records in moving to smaller offices in the 1980s, so that much of his early correspondence, recordings, and other raw data have been lost. The Ernest Dichter Papers have been arranged in six Subgroups, which more or less reflect Dr. Dichter's own arrangement. However, researchers should be aware that Dr. Dichter kept multiple copies of his writings and associated materials in several different filing systems, including freestanding items on library shelves, papers in loose-leaf binders, and several runs of filing cabinets. Versions of the same document may typically exist in two or more of the Subgroups, and researchers are advised to check all parts of the finding aid. Subgroup A, which accounts for over half the collection, is comprised of Dr. Dichter's research proposals and studies. As such, it is both the heart of the archive and the most important part of Dichter's prodigious intellectual output, containing not merely the fullest expression of his own ideas but also an unparalleled window into consumer behavior and attitudes. Subgroup B, Publications, consists of the formally published newsletters and bulletins though which Dr. Dichter disseminated his ideas and presented the activities of himself and his Institute. There are also Japanese-language versions of two of his books and four of the Sacha children's books published in France. The rest of Dichter's books have been transferred to the general Imprints collection Subgroup C, Speeches, Quizzes & Seminars, consists of the texts of speeches, pop-psychology personality quizzes, and agendas and notes for seminars, some of which may also exist in published form. Subgroup D, Publicity, consists primarily of press cuttings and articles issued to publicize Dr. Dichter's activities, including public appearances, pronouncements, or short statements to the newspaper press and other mass media. Subgroup E, Writings & Drafts, comprises multiple drafts of some of Dichter's principal books and other writings. It also contains what Dichter referred to as his “Subject Files,” which are copies of his lesser writings and parts of the studies arranged by subject for ready reference. Subgroup F, Correspondence, contains Dichter's business correspondence and other materials created or collected in the process of running the Institute and publishing his books and newsletters. Because Dr. Dichter had such a wide range of clients over the course of his long career and maintained an interest is so many different issues, his files contain an equally wide range of embedded catalogs and publications, from a paper on counterinsurgency in Vietnam to catalogs for Brazilian diamonds and Porsche motorcycles to flyers for retirement communities. Many of the catalogs are fine examples of Continental graphic design styles of the 1970s, 80s and 90s. To improve access to this material, the most significant items have been cataloged individually in Hagley's online public access catalog (OPAC), where they may be retrieved by author, title and subject. 
 Extent:  215 
 Subjects:  Dichter, Ernest, -- 1907-1991 -- Archives | Institute for Motivational Research, Inc. -- Archives | Advertising -- Effectiveness | Consumers -- Attitudes | Employee motivation | Marketing | Motivation (Psychology) | Motivation research (Marketing) | Personality tests | Psychological tests

Collection:  Hagley Library 
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