Subject | • | Motivation (Psychology) | [X] | | • | Motivation research (Marketing) |
(6)
| | • | Dichter, Ernest, -- 1907-1991 |
(4)
| | • | Marketing |
(4)
| | • | Propaganda |
(4)
| | • | Advertising -- Effectiveness |
(3)
| | • | Attitude change |
(3)
| | • | Motivation |
(3)
| | • | Consumer goods -- Psychological aspects |
(2)
| | • | Dichter, Ernest, -- 1907-1991 -- Archives |
(2)
| | • | Employee motivation |
(2)
| | • | Institute for Motivational Research, Inc. -- Archives |
(2)
| | • | Personality |
(2)
| | • | Self-actualization (Psychology) |
(2)
| | • | Achievement motivation |
(1)
| | • | Advertising -- Rating of |
(1)
| | • | African American consumers -- Attitudes |
(1)
| | • | Antismoking movement |
(1)
| | • | Begeerte |
(1)
| | • | Consumers |
(1)
| | • | Consumers -- Attitudes |
(1)
| | • | Consumers -- Canada -- Attitudes |
(1)
| | • | Consumers -- France -- Attitudes |
(1)
| | • | Consumers -- Germany -- Attitudes |
(1)
| | • | Consumers -- Great Britain -- Attitudes |
(1)
| | • | Consumers -- Interviews |
(1)
| | • | Consumers -- Switzerland -- Attitudes |
(1)
| | • | Consumers -- United States -- Attitudes |
(1)
| | • | Dichter, Ernest, 1907-1991. Briefe, Gespräche, Reden |
(1)
| | • | Employee motivation -- Reports |
(1)
| | • | Hofstätter, Peter R. Briefe, Gespräche, Reden |
(1)
| | • | Hofstätter, Peter Robert |
(1)
| | • | Housewives -- Attitudes |
(1)
| | • | Humanistic psychology |
(1)
| | • | Humanistische Psychologie |
(1)
| | • | Institute for Motivational Research, Inc |
(1)
| | • | Motivatie |
(1)
| | • | Motivation (Psychologie) |
(1)
| | • | Motivation Beeinflussung |
(1)
| | • | Motivation research (Marketing) -- Reports |
(1)
| | • | Motivation, Études de (Marketing) |
(1)
| | • | Packaging -- Rating of |
(1)
| | • | Personalidad |
(1)
| | • | Persoonlijkheid |
(1)
| | • | Persuasion (Psychology) |
(1)
| | • | Persönlichkeit |
(1)
| | • | Psychologists -- United States -- Biography |
(1)
| | • | Psychology, Industrial |
(1)
| | • | Réalisation de soi |
(1)
| | • | Selbstverwirklichung |
(1)
| | • | Social psychology |
(1)
| | • | Sozialpsychologie |
(1)
| | • | Women consumers -- Attitudes |
(1)
| | • | Work -- Psychological aspects |
(1)
| | • | Zelfontwikkeling |
(1)
| | • | Zelfverwerkelijking |
(1)
|
| | 1 | Title: | The strategy of desire | | | | Creator: | Dichter, Ernest, 1907-1991 | | | | Publication: | Doubleday, Garden City, N.Y, 1960. | | | | Notes: | From the Ernest Dichter collection. | | | | Extent: | 314 p. ; 22 cm. | | | | Subjects: | Motivation (Psychology) | Propaganda
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 2 | Title: | Motivating human behavior | | | | Creator: | Dichter, Ernest, 1907-1991 | | | | Publication: | McGraw-Hill, New York, [1971] | | | | Notes: | From the Ernest Dichter collection. Includes bibliography: p. 243-246 and index. | | | | Extent: | xiii, 253 p. ; 24 cm. | | | | Subjects: | Motivation (Psychology) | Attitude change
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 3 | Title: | Überzeugen, nicht verführen: Die Kunst, Menschen zu beeinflussen | | | | Alt. Title: | Motivating human behavior.. Dt | | | | Creator: | Dichter, Ernest, 1907-1991 | | | | Publication: | Econ-Verlag, Düsseldorf, Wien, 1971. | | | | Notes: | Includes bibliography: (p.277-279) From the collection of Ernest Dichter. | | | | Extent: | 279 p. ; 23 cm. | | | | Subjects: | Motivation (Psychology) | Attitude change
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 4 | Title: | La stratégie du désir: une philosophie de la vente | | | | Alt. Title: | The strategy of desire English | | | | Creator: | Dichter, Ernest, 1907-1991 | | | | Publication: | A. Fayard, Paris, c1961. | | | | Notes: | From the Ernest Dichter Collection. | | | | Extent: | 309 p. : ill. ; 22 cm. | | | | Subjects: | Motivation (Psychology) | Propaganda
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 5 | Title: | La strategia del desiderio | | | | Alt. Title: | The strategy of desire. Italiano | | | | Creator: | Dichter, Ernest, 1907-1991 | Margotta, Roberto. | | | | Publication: | Garzanti, Milan, 1963. | | | | Notes: | Titulo originale dell' opera : The strategy of desire / traduzione dall' inglese di Roberto Margotta. From the Ernest Dichter Collection. | | | | Extent: | 326 p. : ill. ; 22 cm. | | | | Subjects: | Motivation (Psychology) | Propaganda
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 6 | Title: | Motivating people to stop smoking | | | | Creator: | Rimberg, John, 1929- | | | | Publication: | s.n, S.l, 1969. | | | | Notes: | Offprint from Nursing clinics of North America, v. 4, no. 2, June 1969. | | | | Extent: | 385-389 p. ; 23 cm. | | | | Subjects: | Motivation (Psychology) | Antismoking movement
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 7 | Title: | Management and motivation: selected readings | | | | Creator: | Vroom, Victor Harold, 1932- | Deci, Edward L. | | | | Publication: | Penguin Books, Harmondsworth, Middlesex, 1981, c1970. | | | | Notes: | "Penguin modern management readings"--Cover. Includes bibliographical references (p. 377-380) and index (p. 385-399). | | | | Extent: | 399 p. : ill. ; 19 cm. | | | | Subjects: | Psychology, Industrial | Motivation (Psychology)
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 9 | Title: | Drive: the surprising truth about what motivates us | | | | Creator: | Pink, Daniel H. | | | | Publication: | Riverhead Books, New York, NY, 2009. | | | | Notes: | Includes bibliographical references (p. [221]-229) and index. Pink argues that the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. | | | | Extent: | 242 p. : ill. ; 24 cm. | | | | Subjects: | Motivation (Psychology) | Motivation
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 10 | Title: | How to motivate everyone: family, friends, co-workers, (even yourelf) | | | | Creator: | Arthur, Jay, 1951- | | | | Publication: | LifeStar Pub, Denver, CO, c2001. | | | | Notes: | U.S. Chamber of Commerce Library Collection. Includes bibliographical references (p. 139). | | | | Extent: | 144 p. : ill. ; 23 cm. + | | | | Subjects: | Motivation (Psychology) | Achievement motivation
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 18 | Title: | Warum? - Warum nicht? | | | | Creator: | Kreuzer, Franz. | Dichter, Ernest, 1907-1991 | Hofstätter, Peter Robert, 1913- | | | | Publication: | Deuticke, Wien, 1984. | | | | Notes: | From the Ernest Dichter Collection. | | | | Extent: | 84 p. ; 21 cm. | | | | Subjects: | Dichter, Ernest, -- 1907-1991 | Hofstätter, Peter Robert | Motivation (Psychology) | Social psychology | Sozialpsychologie | Hofstätter, Peter R. Briefe, Gespräche, Reden | Dichter, Ernest, 1907-1991. Briefe, Gespräche, Reden
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 19 | Title: | Ernest Dichter Photograph and Sound Recording Collection | | | | Notes: | This collection consists of photographs, negatives, slides, contact sheets, and audio cassettes from the Ernest Dichter Papers, Hagley Manuscript Accession 2407. Many of the photographs are of Ernest Dichter himself, either posed portraits, or shots of Dichter attending international conferences and seminars. Two folders of "miscellaneous" photos appear to be shots of unidentified persons at various conferences. The collection also includes photographs of posed models, possibly headshots from a modeling agency, and photographs of products and product displays in both Europe and the United States. Cassette tapes are two audio programs by Ernest Dichter: "Marketing Plus: Finding the Hidden Gold in the Market Place," 1988, and "Everyday Creativity: 12 Steps to Innovative Thinking." | | | | Extent: | 359 photographic prints : b&w 9 x 12 in. or smaller | | | | Subjects: | Dichter, Ernest, -- 1907-1991 | Institute for Motivational Research, Inc | Advertising -- Effectiveness | Consumers | Marketing | Motivation (Psychology) | Motivation research (Marketing)
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 20 | Title: | Ernest Dichter papers, 1936-1991 (bulk, 1956-1986) | | | | Creator: | Dichter, Ernest, 1907-1991 | Institute for Research in Mass Motivations, Inc | Institute for Motivational Research, Inc | Ernest Dichter Associates International Ltd | Ernest Dichter Motivations, Inc | Dichter Institute International Ltd | Ernest Dichter International, Institut für Motiv- und Marketingforschung | | | | Notes: | The business records of Ernest Dichter and the several consulting firms through which he operated fully document his role as a pioneer of motivational research, from the beginnings of his career in the United States until a few months before his death. They lay out the evolution of his pyschological thought, his methods of soliciting business and getting maximum exposure for himself and his accomplishments, his later role as a mentor and teacher, and, most importantly, the access he gained into the psyche of thousands of ordinary consumers over five decades and on five continents. However, Dichter was forced to cull his records in moving to smaller offices in the 1980s, so that much of his early correspondence, recordings, and other raw data have been lost. The Ernest Dichter Papers have been arranged in six Subgroups, which more or less reflect Dr. Dichter's own arrangement. However, researchers should be aware that Dr. Dichter kept multiple copies of his writings and associated materials in several different filing systems, including freestanding items on library shelves, papers in loose-leaf binders, and several runs of filing cabinets. Versions of the same document may typically exist in two or more of the Subgroups, and researchers are advised to check all parts of the finding aid. Subgroup A, which accounts for over half the collection, is comprised of Dr. Dichter's research proposals and studies. As such, it is both the heart of the archive and the most important part of Dichter's prodigious intellectual output, containing not merely the fullest expression of his own ideas but also an unparalleled window into consumer behavior and attitudes. Subgroup B, Publications, consists of the formally published newsletters and bulletins though which Dr. Dichter disseminated his ideas and presented the activities of himself and his Institute. There are also Japanese-language versions of two of his books and four of the Sacha children's books published in France. The rest of Dichter's books have been transferred to the general Imprints collection Subgroup C, Speeches, Quizzes & Seminars, consists of the texts of speeches, pop-psychology personality quizzes, and agendas and notes for seminars, some of which may also exist in published form. Subgroup D, Publicity, consists primarily of press cuttings and articles issued to publicize Dr. Dichter's activities, including public appearances, pronouncements, or short statements to the newspaper press and other mass media. Subgroup E, Writings & Drafts, comprises multiple drafts of some of Dichter's principal books and other writings. It also contains what Dichter referred to as his “Subject Files,” which are copies of his lesser writings and parts of the studies arranged by subject for ready reference. Subgroup F, Correspondence, contains Dichter's business correspondence and other materials created or collected in the process of running the Institute and publishing his books and newsletters. Because Dr. Dichter had such a wide range of clients over the course of his long career and maintained an interest is so many different issues, his files contain an equally wide range of embedded catalogs and publications, from a paper on counterinsurgency in Vietnam to catalogs for Brazilian diamonds and Porsche motorcycles to flyers for retirement communities. Many of the catalogs are fine examples of Continental graphic design styles of the 1970s, 80s and 90s. To improve access to this material, the most significant items have been cataloged individually in Hagley's online public access catalog (OPAC), where they may be retrieved by author, title and subject. | | | | Extent: | 215 | | | | Subjects: | Dichter, Ernest, -- 1907-1991 -- Archives | Institute for Motivational Research, Inc. -- Archives | Advertising -- Effectiveness | Consumers -- Attitudes | Employee motivation | Marketing | Motivation (Psychology) | Motivation research (Marketing) | Personality tests | Psychological tests
| | | Collection: | Hagley Library | | | | | View Full Record | |
|