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Dichter, Ernest, -- 1907-1991 in subject [X]
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1Title:  A tiger in the tank: Ernest Dichter : an Austrian advertising guru   
 Alt. Title:  Tiger im Tank. English   
 Creator:  Kreuzer, Franz. | Prechtl, Gerd. | Steiner, Christoph. 
 Publication:  Ariadne Press, Riverside, Calif, c2007. 
 Notes:  Includes bibliographical references (p. 209-210) and index. 
 Extent:  214 p. : ill. ; 22 cm. 
 Subjects:  Dichter, Ernest, -- 1907-1991 | Motivation research (Marketing)

 
Collection:  Hagley Library 
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2Title:  Motivforschung, mein Leben: d. Autobiographie e. kreativ Unzufriedenen   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  Lorch, Frankfurt/Main, c1977. 
 Notes:  From the Ernest Dichter collection. 
 Extent:  392 p. : ill. ; 21 cm. 
 Subjects:  Motivation research (Marketing) | Motivation (Psychology) | Dichter, Ernest, -- 1907-1991

 
Collection:  Hagley Library 
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3Title:  Getting motivated by Ernest Dichter: the secret behind individual motivations by the man who was not afraid to ask "why?"   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  Pergamon Press, New York, c1979. 
 Notes:  Includes index. From the Ernest Dichter collection. 
 Extent:  xi, 198 p. : ill. ; 24 cm. 
 Subjects:  Motivation research (Marketing) | Motivation (Psychology) | Dichter, Ernest, -- 1907-1991 | Psychologists -- United States -- Biography

 
Collection:  Hagley Library 
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4Title:  Ernest Dichter and motivation research: new perspectives on the making of post-war consumer culture   
 Creator:  Schwarzkopf, Stefan, 1976- | Gries, Rainer, 1958- 
 Publication:  Palgrave Macmillan, New York, 2010. 
 Notes:  Includes bibliographical references and index. "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- 
 Extent:  xii, 293 p. : ill. ; 23 cm. 
 Subjects:  Dichter, Ernest, -- 1907-1991 | Dichter, Ernest, -- 1907-1991 -- Influence | Consumer behavior -- Psychological aspects | Consumption (Economics) -- Psychological aspects | Motivation research (Marketing)

 
Collection:  Hagley Library 
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5Title:  The birth of a salesman: Ernest Dichter and the objects of desire   
 Creator:  Horowitz, Daniel, 1938- 
 Publication:  Daniel Horowitz, Wilmington, Del.], c1986. 
 Notes:  Library copy is unpublished and unbound. Includes bibliographical references throughout. 
 Extent:  82 p. ; 28 cm. 
 Subjects:  Dichter, Ernest, -- 1907-1991 | Consumption (Economics) -- Psychological aspects | Consumption (Economics) -- Moral and ethical aspects | Consumer behavior -- Psychological aspects | Motivation research (Marketing)

 
Collection:  Hagley Library 
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6Title:  Warum? - Warum nicht?   
 Creator:  Kreuzer, Franz. | Dichter, Ernest, 1907-1991 | Hofstätter, Peter Robert, 1913- 
 Publication:  Deuticke, Wien, 1984. 
 Notes:  From the Ernest Dichter Collection. 
 Extent:  84 p. ; 21 cm. 
 Subjects:  Dichter, Ernest, -- 1907-1991 | Hofstätter, Peter Robert | Motivation (Psychology) | Social psychology | Sozialpsychologie | Hofstätter, Peter R. Briefe, Gespräche, Reden | Dichter, Ernest, 1907-1991. Briefe, Gespräche, Reden

 
Collection:  Hagley Library 
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