Consortium for History of Science, Technology and Medicine
Search Results for Dichter, Ernest, -- 1907-1991 in subject [X]
Results: 7 Items  Page: 1
Book (6)
Visual Material (1)
1Title:  A tiger in the tank: Ernest Dichter : an Austrian advertising guru   
 Alt. Title:  Tiger im Tank. English   
 Creator:  Kreuzer, Franz. | Prechtl, Gerd. | Steiner, Christoph. 
 Publication:  Ariadne Press, Riverside, Calif, c2007. 
 Notes:  Includes bibliographical references (p. 209-210) and index. 
 Extent:  214 p. : ill. ; 22 cm. 
 Subjects:  Dichter, Ernest, -- 1907-1991 | Motivation research (Marketing)

Collection:  Hagley Library 
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2Title:  Motivforschung, mein Leben: d. Autobiographie e. kreativ Unzufriedenen   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  Lorch, Frankfurt/Main, c1977. 
 Notes:  From the Ernest Dichter collection. 
 Extent:  392 p. : ill. ; 21 cm. 
 Subjects:  Motivation research (Marketing) | Motivation (Psychology) | Dichter, Ernest, -- 1907-1991

Collection:  Hagley Library 
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3Title:  Getting motivated by Ernest Dichter: the secret behind individual motivations by the man who was not afraid to ask "why?"   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  Pergamon Press, New York, c1979. 
 Notes:  Includes index. From the Ernest Dichter collection. 
 Extent:  xi, 198 p. : ill. ; 24 cm. 
 Subjects:  Motivation research (Marketing) | Motivation (Psychology) | Dichter, Ernest, -- 1907-1991 | Psychologists -- United States -- Biography

Collection:  Hagley Library 
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4Title:  Ernest Dichter and motivation research: new perspectives on the making of post-war consumer culture   
 Creator:  Schwarzkopf, Stefan, 1976- | Gries, Rainer, 1958- 
 Publication:  Palgrave Macmillan, New York, 2010. 
 Notes:  Includes bibliographical references and index. "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- 
 Extent:  xii, 293 p. : ill. ; 23 cm. 
 Subjects:  Dichter, Ernest, -- 1907-1991 | Dichter, Ernest, -- 1907-1991 -- Influence | Consumer behavior -- Psychological aspects | Consumption (Economics) -- Psychological aspects | Motivation research (Marketing)

Collection:  Hagley Library 
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5Title:  The birth of a salesman: Ernest Dichter and the objects of desire   
 Creator:  Horowitz, Daniel, 1938- 
 Publication:  Daniel Horowitz, Wilmington, Del.], c1986. 
 Notes:  Library copy is unpublished and unbound. Includes bibliographical references throughout. 
 Extent:  82 p. ; 28 cm. 
 Subjects:  Dichter, Ernest, -- 1907-1991 | Consumption (Economics) -- Psychological aspects | Consumption (Economics) -- Moral and ethical aspects | Consumer behavior -- Psychological aspects | Motivation research (Marketing)

Collection:  Hagley Library 
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6Title:  Warum? - Warum nicht?   
 Creator:  Kreuzer, Franz. | Dichter, Ernest, 1907-1991 | Hofstätter, Peter Robert, 1913- 
 Publication:  Deuticke, Wien, 1984. 
 Notes:  From the Ernest Dichter Collection. 
 Extent:  84 p. ; 21 cm. 
 Subjects:  Dichter, Ernest, -- 1907-1991 | Hofstätter, Peter Robert | Motivation (Psychology) | Social psychology | Sozialpsychologie | Hofstätter, Peter R. Briefe, Gespräche, Reden | Dichter, Ernest, 1907-1991. Briefe, Gespräche, Reden

Collection:  Hagley Library 
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7Title:  Ernest Dichter Photograph and Sound Recording Collection   
 Notes:  This collection consists of photographs, negatives, slides, contact sheets, and audio cassettes from the Ernest Dichter Papers, Hagley Manuscript Accession 2407. Many of the photographs are of Ernest Dichter himself, either posed portraits, or shots of Dichter attending international conferences and seminars. Two folders of "miscellaneous" photos appear to be shots of unidentified persons at various conferences. The collection also includes photographs of posed models, possibly headshots from a modeling agency, and photographs of products and product displays in both Europe and the United States. Cassette tapes are two audio programs by Ernest Dichter: "Marketing Plus: Finding the Hidden Gold in the Market Place," 1988, and "Everyday Creativity: 12 Steps to Innovative Thinking." 
 Extent:  359 photographic prints : b&w 9 x 12 in. or smaller 
 Subjects:  Dichter, Ernest, -- 1907-1991 | Institute for Motivational Research, Inc | Advertising -- Effectiveness | Consumers | Marketing | Motivation (Psychology) | Motivation research (Marketing)

Collection:  Hagley Library 
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