Subject | • | Dichter, Ernest, -- 1907-1991 | [X] | | • | Motivation research (Marketing) |
(6)
| | • | Motivation (Psychology) |
(4)
| | • | Consumer behavior -- Psychological aspects |
(2)
| | • | Consumption (Economics) -- Psychological aspects |
(2)
| | • | Advertising -- Effectiveness |
(1)
| | • | Consumers |
(1)
| | • | Consumption (Economics) -- Moral and ethical aspects |
(1)
| | • | Dichter, Ernest, -- 1907-1991 -- Influence |
(1)
| | • | Dichter, Ernest, 1907-1991. Briefe, Gespräche, Reden |
(1)
| | • | Hofstätter, Peter R. Briefe, Gespräche, Reden |
(1)
| | • | Hofstätter, Peter Robert |
(1)
| | • | Institute for Motivational Research, Inc |
(1)
| | • | Marketing |
(1)
| | • | Psychologists -- United States -- Biography |
(1)
| | • | Social psychology |
(1)
| | • | Sozialpsychologie |
(1)
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| | 1 | Title: | A tiger in the tank: Ernest Dichter : an Austrian advertising guru | | | | Alt. Title: | Tiger im Tank. English | | | | Creator: | Kreuzer, Franz. | Prechtl, Gerd. | Steiner, Christoph. | | | | Publication: | Ariadne Press, Riverside, Calif, c2007. | | | | Notes: | Includes bibliographical references (p. 209-210) and index. | | | | Extent: | 214 p. : ill. ; 22 cm. | | | | Subjects: | Dichter, Ernest, -- 1907-1991 | Motivation research (Marketing)
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 4 | Title: | Ernest Dichter and motivation research: new perspectives on the making of post-war consumer culture | | | | Creator: | Schwarzkopf, Stefan, 1976- | Gries, Rainer, 1958- | | | | Publication: | Palgrave Macmillan, New York, 2010. | | | | Notes: | Includes bibliographical references and index. "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- | | | | Extent: | xii, 293 p. : ill. ; 23 cm. | | | | Subjects: | Dichter, Ernest, -- 1907-1991 | Dichter, Ernest, -- 1907-1991 -- Influence | Consumer behavior -- Psychological aspects | Consumption (Economics) -- Psychological aspects | Motivation research (Marketing)
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 6 | Title: | Warum? - Warum nicht? | | | | Creator: | Kreuzer, Franz. | Dichter, Ernest, 1907-1991 | Hofstätter, Peter Robert, 1913- | | | | Publication: | Deuticke, Wien, 1984. | | | | Notes: | From the Ernest Dichter Collection. | | | | Extent: | 84 p. ; 21 cm. | | | | Subjects: | Dichter, Ernest, -- 1907-1991 | Hofstätter, Peter Robert | Motivation (Psychology) | Social psychology | Sozialpsychologie | Hofstätter, Peter R. Briefe, Gespräche, Reden | Dichter, Ernest, 1907-1991. Briefe, Gespräche, Reden
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 7 | Title: | Ernest Dichter Photograph and Sound Recording Collection | | | | Notes: | This collection consists of photographs, negatives, slides, contact sheets, and audio cassettes from the Ernest Dichter Papers, Hagley Manuscript Accession 2407. Many of the photographs are of Ernest Dichter himself, either posed portraits, or shots of Dichter attending international conferences and seminars. Two folders of "miscellaneous" photos appear to be shots of unidentified persons at various conferences. The collection also includes photographs of posed models, possibly headshots from a modeling agency, and photographs of products and product displays in both Europe and the United States. Cassette tapes are two audio programs by Ernest Dichter: "Marketing Plus: Finding the Hidden Gold in the Market Place," 1988, and "Everyday Creativity: 12 Steps to Innovative Thinking." | | | | Extent: | 359 photographic prints : b&w 9 x 12 in. or smaller | | | | Subjects: | Dichter, Ernest, -- 1907-1991 | Institute for Motivational Research, Inc | Advertising -- Effectiveness | Consumers | Marketing | Motivation (Psychology) | Motivation research (Marketing)
| | | Collection: | Hagley Library | | | | | View Full Record | |
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