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Advertising -- Rating of (6)
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Allgäuer Alpenmilch Aktiengesellschaft (1)
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Bärenmarke condensed milk (1)
C & A Modes, Ltd (1)
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Clothing trade -- Germany (West) -- Mannheim -- Marketing (1)
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Dichter, Ernest, -- 1907-1991 -- Archives (1)
Employee motivation -- Reports (1)
Fashion -- Psychological aspects (1)
General Motors Corporation (1)
Housewives -- Attitudes (1)
Humor -- Psychological aspects (1)
Humor in advertising -- United States -- Study guides (1)
Institute for Motivational Research, Inc. -- Archives (1)
Leo Burnett Company, Inc (1)
Merchandising -- Rating of (1)
Motivation (Psychology) (1)
Motivation research (Marketing) -- Reports (1)
Packaging -- Rating of (1)
Sales promotion (1)
Siemens Aktiengesellschaft (1)
Stores, Retail -- Rating of (1)
Women consumers -- Attitudes (1)
1Title:  Gutachten über die internationale Siemens anzeigenwerbung von Herrn Dr. Ernest Dichter   
 Publication:  The Ernest Dichter International Institute for Motivation Research], Croton-on-Hudson, N.Y, 1967. 
 Extent:  16 l. ; 28 cm. 
 Subjects:  Siemens Aktiengesellschaft | Advertising -- Rating of | Advertising -- Psychological aspects

 
Collection:  Hagley Library 
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2Title:  Bericht über die ergebnisse einer Baeren-marken-anzeigenvorpruefung: Die motivpsychologischen voraussetzungen für eine optimale anzeigengestaltung für Baren-marke   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1965. 
 Extent:  40 l. ; ill. ; 28 cm. 
 Subjects:  Allgäuer Alpenmilch Aktiengesellschaft | Condensed milk -- Marketing -- Germany (West) | Advertising -- Rating of | Consumers -- Germany (West) -- Attitudes | Bärenmarke condensed milk

 
Collection:  Hagley Library 
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3Title:  Ten guides for the use of humor in advertising   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1968. 
 Extent:  48 l. ; ill. ; 28 cm. 
 Subjects:  Leo Burnett Company, Inc | Humor in advertising -- United States -- Study guides | Advertising -- Rating of | Humor -- Psychological aspects | Consumers -- United States -- Attitudes

 
Collection:  Hagley Library 
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4Title:  Proposal for a motivational research study of the sales and promotion problems of General Motors Photographic   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1955. 
 Extent:  v. ; 28 cm. 
 Subjects:  General Motors Corporation | Advertising -- Rating of | Automobile dealers | Advertising, Point-of-sale | Advertising, Direct-mail | Sales promotion | Advertising photography | Advertising -- Automobiles

 
Collection:  Hagley Library 
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5Title:  Motiv- und imageuntersuchung uber C & A Brenninkmeyer in Mannheim und Hannover   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1968. 
 Extent:  149 l. ; 28 cm. 
 Subjects:  C & A Modes, Ltd | Clothing trade -- Germany (West) -- Mannheim -- Marketing | Clothing trade -- Germany (West) -- Hannover -- Marketing | Consumers -- Germany (West) -- Attitudes | Stores, Retail -- Rating of | Clothing stores Rating of | Merchandising -- Rating of | Advertising -- Rating of | Fashion -- Psychological aspects

 
Collection:  Hagley Library 
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6Title:  Research proposals and reports, 1937-1988   
 Creator:  Dichter, Ernest, 1907-1991 | Institute for Research in Mass Motivations, Inc | Institute for Motivational Research, Inc | Ernest Dichter Associates International Ltd | Ernest Dichter Motivations, Inc | Dichter Institute International Ltd | Ernest Dichter International, Institut für Motiv- und Marketingforschung 
 Notes:  This series of Ernest Dichter's papers consists of 125 linear feet of proposals and research reports created by Dichter and his staffs between his arrival in the United States in 1938 and 1988. They include a few pre-Dichter reports from J. Stirling Gatchell, Inc., the earliest dated 1937. The reports have been kept are just as they were removed from the Dichters' house in 2008. Some reports may have been removed and not returned since the 1970s, so that a number of important reports, such as those on the Plymouth automobile and the “Tiger in your tank” campaign, are now missing. Dr. Dichter's own card index, which cross-referenced reports by number, client and topic, is included.  
 Extent:  125 
 Subjects:  Dichter, Ernest, -- 1907-1991 -- Archives | Institute for Motivational Research, Inc. -- Archives | Advertising -- Effectiveness | Advertising -- Rating of | African American consumers -- Attitudes | Consumers -- Canada -- Attitudes | Consumers -- France -- Attitudes | Consumers -- Germany -- Attitudes | Consumers -- Great Britain -- Attitudes | Consumers -- Interviews | Consumers -- Switzerland -- Attitudes | Consumers -- United States -- Attitudes | Employee motivation -- Reports | Housewives -- Attitudes | Motivation (Psychology) | Motivation research (Marketing) -- Reports | Packaging -- Rating of | Women consumers -- Attitudes

 
Collection:  Hagley Library 
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