Consortium for History of Science, Technology and Medicine
Search Results for African exactAmerican exactconsumers exactAttitudes in subject [X]
Results: 7 Items  Page: 1
Institution
Format
Book (6)
Mixed Materials (1)
Subject
African American consumers -- Attitudes (7)
Esso Standard Oil Company (3)
Gasoline -- Marketing (3)
Service stations -- Marketing (3)
Women consumers -- Attitudes (3)
Race discrimination -- United States (2)
Racial policies of American industry (2)
Advertising -- Alcoholic beverages (1)
Advertising -- Effectiveness (1)
Advertising -- Rating of (1)
After Six, Incorporated (1)
Beer -- Marketing -- California (1)
Beer -- Purchasing -- Psychological aspects (1)
Brewing industry -- California (1)
Clothing and dress -- Psychological aspects (1)
Consumers -- Canada -- Attitudes (1)
Consumers -- France -- Attitudes (1)
Consumers -- Germany -- Attitudes (1)
Consumers -- Great Britain -- Attitudes (1)
Consumers -- Interviews (1)
Consumers -- Switzerland -- Attitudes (1)
Consumers -- United States -- Attitudes (1)
Dichter, Ernest, -- 1907-1991 -- Archives (1)
Employee motivation -- Reports (1)
Falstaff Brewing Corporation (1)
Falstaff beer (1)
Hair Shampooing -- Psychological aspects (1)
Hispanic American consumers -- United States -- Attitudes (1)
Housewives -- Attitudes (1)
Institute for Motivational Research, Inc. -- Archives (1)
Lady Wildroot shampoo (1)
Male consumers -- United States -- Attitudes (1)
Men's clothing -- Marketing (1)
Men's formal wear Marketing (1)
Mexican American consumers Attitudes (1)
Motivation (Psychology) (1)
Motivation research (Marketing) -- Reports (1)
Packaging -- Rating of (1)
Shampoos -- Marketing (1)
Shampoos -- Purchasing -- Psychological aspects (1)
Wildroot Company, Inc (1)
1Title:  A proposal for a research program on the negro market for the Esso Standard Oil Company   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1957. 
 Extent:  10 l. ; 28 cm. 
 Subjects:  Esso Standard Oil Company | African American consumers -- Attitudes | Gasoline -- Marketing | Service stations -- Marketing

 
Collection:  Hagley Library 
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2Title:  A psychological research study on the sales and advertising problems of Lady Wildroot shampoo   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1953. 
 Extent:  173 l. ; 28 cm. 
 Subjects:  Wildroot Company, Inc | Shampoos -- Purchasing -- Psychological aspects | Hair Shampooing -- Psychological aspects | Shampoos -- Marketing | Women consumers -- Attitudes | African American consumers -- Attitudes | Lady Wildroot shampoo

 
Collection:  Hagley Library 
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3Title:  A motivational research study of the negro market for Esso gasoline, services and related products   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1957. 
 Extent:  74 l. ; 28 cm. 
 Subjects:  Esso Standard Oil Company | Gasoline -- Marketing | Service stations -- Marketing | African American consumers -- Attitudes | Racial policies of American industry | Race discrimination -- United States

 
Collection:  Hagley Library 
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4Title:  A quantitative validation of certain findings in a motivational research study for Esso gasoline, services and related products   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1958. 
 Extent:  95, v l. ; 28 cm. 
 Subjects:  Esso Standard Oil Company | Gasoline -- Marketing | Service stations -- Marketing | African American consumers -- Attitudes | Racial policies of American industry | Race discrimination -- United States

 
Collection:  Hagley Library 
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5Title:  Improving the market for men's formal wear in a rapidly changing society: a motivational research study   
 Publication:  The Dichter Institute for Motivational Research, Inc, Yorktown Heights, N.Y, 1973. 
 Extent:  2 v. ; 28 cm. 
 Subjects:  After Six, Incorporated | Clothing and dress -- Psychological aspects | Men's clothing -- Marketing | Male consumers -- United States -- Attitudes | African American consumers -- Attitudes | Hispanic American consumers -- United States -- Attitudes | Men's formal wear Marketing

 
Collection:  Hagley Library 
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6Title:  A progress report of a motivational research study on Falstaff's position in the Northern California beer market   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1956. 
 Extent:  v. ; 28 cm. 
 Subjects:  Falstaff Brewing Corporation | Brewing industry -- California | Advertising -- Alcoholic beverages | Beer -- Marketing -- California | Beer -- Purchasing -- Psychological aspects | Women consumers -- Attitudes | African American consumers -- Attitudes | Mexican American consumers Attitudes | Falstaff beer

 
Collection:  Hagley Library 
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7Title:  Research proposals and reports, 1937-1988   
 Creator:  Dichter, Ernest, 1907-1991 | Institute for Research in Mass Motivations, Inc | Institute for Motivational Research, Inc | Ernest Dichter Associates International Ltd | Ernest Dichter Motivations, Inc | Dichter Institute International Ltd | Ernest Dichter International, Institut für Motiv- und Marketingforschung 
 Notes:  This series of Ernest Dichter's papers consists of 125 linear feet of proposals and research reports created by Dichter and his staffs between his arrival in the United States in 1938 and 1988. They include a few pre-Dichter reports from J. Stirling Gatchell, Inc., the earliest dated 1937. The reports have been kept are just as they were removed from the Dichters' house in 2008. Some reports may have been removed and not returned since the 1970s, so that a number of important reports, such as those on the Plymouth automobile and the “Tiger in your tank” campaign, are now missing. Dr. Dichter's own card index, which cross-referenced reports by number, client and topic, is included.  
 Extent:  125 
 Subjects:  Dichter, Ernest, -- 1907-1991 -- Archives | Institute for Motivational Research, Inc. -- Archives | Advertising -- Effectiveness | Advertising -- Rating of | African American consumers -- Attitudes | Consumers -- Canada -- Attitudes | Consumers -- France -- Attitudes | Consumers -- Germany -- Attitudes | Consumers -- Great Britain -- Attitudes | Consumers -- Interviews | Consumers -- Switzerland -- Attitudes | Consumers -- United States -- Attitudes | Employee motivation -- Reports | Housewives -- Attitudes | Motivation (Psychology) | Motivation research (Marketing) -- Reports | Packaging -- Rating of | Women consumers -- Attitudes

 
Collection:  Hagley Library 
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