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Institution
•Hagley Library (198)
Format
•Book (197)
•Mixed Materials (1)
Subject
•Brand choice (197)
•Drinking of alcoholic beverages -- Psychological aspects (33)
•Women consumers -- United States -- Attitudes (28)
•Advertising -- Alcoholic beverages -- Effectiveness (26)
•New York Times Company (21)
•Beer -- Marketing (16)
•Corporate image (15)
•Consumers -- Switzerland -- Attitudes (12)
•Molson's Brewery Limited (12)
•Brand loyalty (11)
•Consumers -- United States -- Attitudes (9)
•Advertising -- Alcoholic beverages (8)
•Beer -- Marketing -- Québec (Province) (7)
•Smoking -- Psychological aspects (7)
•Advertising -- Brewing industry (6)
•Beer -- Marketing -- Mexico (6)
•Brewing industry -- Mexico (6)
•Cerveceria de Mexicali, S.A (6)
•French-Canadian consumers Attitudes (6)
•Male consumers -- Mexico -- Attitudes (6)
•Mexicali beer (6)
•American Tobacco Company (5)
•Brewing industry -- Québec (Province) (5)
•Consumers -- Germany (West) -- Attitudes (5)
•Market surveys (5)
•Advertising -- Cigarettes (4)
•Automobile drivers -- Switzerland -- Psychology (4)
•Automobiles -- Purchasing -- Psychological aspects (4)
•Beer -- Purchasing -- Psychological aspects (4)
•Cigarettes -- Marketing (4)
•Drinking of alcoholic beverages -- United States -- Psychological aspects (4)
•Drinking of alcoholic beverages -- Venezuela -- Psychological aspects (4)
•J. Walter Thompson Company (4)
•Women consumers -- Germany (West) -- Attitudes (4)
•Advertising -- Food (3)
•Branding (Marketing) (3)
•Chocolate candy -- Purchasing -- Psychological aspects (3)
•Cigarette smokers -- Great Britain -- Attitudes (3)
•Cigarettes -- Purchasing -- Psychological aspects (3)
•Consumers -- Germany -- Attitudes (3)
•Consumers -- Great Britain -- Attitudes (3)
•Drinking of alcoholic beverages -- Québec (Province) -- Psychological aspects (3)
•Instant coffee -- Purchasing -- Psychological aspects (3)
•Non-alcoholic beverages -- Purchasing -- Psychological aspects (3)
•Shaving -- Psychological aspects (3)
•Sullivan, Stauffer, Colwell & Bayles, Inc (3)
•Whiskey -- Purchasing -- Psychological aspects (3)
•Women consumers -- Switzerland -- Attitudes (3)
•Advertising -- Drugs (2)
•Advertising -- Sewing machines (2)
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1Title:  Branded: the buying and selling of teenagers   
 Creator:  Quart, Alissa. 
 Publication:  Perseus Publishing, Cambridge, MA, c2003. 
 Notes:  Includes index. 
 Extent:  xiv, 239 p. ; 24 cm. 
 Subjects:  Teenage consumers | Mass media and teenagers | Brand choice

 
Collection:  Hagley Library 
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2Title:  Brand failures   
 Creator:  Haig, Matt. 
 Publication:  Kogan Page, London, Sterling, VA, 2003. 
 Notes:  Includes bibliographical references (p. [301]-302) and index. 
 Extent:  viii, 310 p. ; 24 cm. 
 Subjects:  Branding (Marketing) | Brand loyalty | Brand choice

 
Collection:  Hagley Library 
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3Title:  Statistical reference data for cigarette survey   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1962. 
 Extent:  v. ; 28 cm. 
 Subjects:  American Tobacco Company | Cigarette smokers -- Attitudes | Brand choice | Cigarettes -- Purchasing -- Psychological aspects

 
Collection:  Hagley Library 
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4Title:  Nine guideposts to marketing strategy to consolidate and expand Schlitz sales leadership   
 Publication:  Institute for Research in Mass Motivations, Inc, Croton-on-Hudson, N. Y, [ca.1957]. 
 Extent:  59 l. ; 28 cm. 
 Subjects:  Joseph Schlitz Brewing Company | Beer -- Marketing | Drinking of alcoholic beverages -- Psychological aspects | Brand choice | Schlitz beer

 
Collection:  Hagley Library 
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5Title:  Proposal for a motivational research study on the factors which motivate a physician to prescribe one pharmaceutical company's products in preference to those of other companies   
 Publication:  Institute for Research in Mass Motivations, Inc, Montrose, N.Y, 1954. 
 Extent:  15 l. ; 28 cm. 
 Subjects:  Eli Lilly & Company | Drugs -- Prescribing -- Psychological aspects | Physicians -- Attitudes | Patients -- Attitudes | Advertising -- Drugs | Brand choice

 
Collection:  Hagley Library 
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6Title:  Proposal for a psychological research study on the sales and advertising problems of the U. S. Shoe Corporation   
 Publication:  Institute for Research in Mass Motivations, Inc, Montorse, N.Y, 1954. 
 Extent:  10 l. ; 28 cm. 
 Subjects:  United States Shoe Corporation | Women's shoes -- Purchasing -- Psychological aspects | Advertising -- Shoes | Women consumers -- United States -- Attitudes | Brand choice

 
Collection:  Hagley Library 
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7Title:  Proposal for a motivational research study on the sales and advertising problems of Whirlpool bras   
 Publication:  Institute for Research in Mass Motivations, Inc, Montrose, N.Y, 1954. 
 Extent:  10 l. ; 28 cm. 
 Subjects:  Hollywood-Maxwell Company | Brassieres -- Marketing -- Effectiveness | Women consumers -- United States -- Attitudes | Brand choice | Whirlpool bras

 
Collection:  Hagley Library 
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8Title:  A motivational research study on the sales and advertising problems of Crispie potato chips   
 Publication:  Institute for Research in Mass Motivations, Inc, Croton-on-Hudson, N.Y, 1955. 
 Extent:  101 l. ; 28 cm. 
 Subjects:  Crispie Potato Chip Company | Potato chips -- Marketing | Snack foods -- Purchasing -- Psychological aspects | Brand choice

 
Collection:  Hagley Library 
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9Title:  Increasing the sale of Alka-Seltzer in Ontario: Report of a motivational study   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1957. 
 Extent:  106 l. ; 28 cm. 
 Subjects:  Miles Laboratories | Advertising -- Drugs -- Ontario | Analgesics -- Marketing | Antacids -- Marketing | Brand choice | Alka-Seltzer

 
Collection:  Hagley Library 
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10Title:  A creative memo on increasing the influence of Harger-Haldeman salesmen on car purchase motivation   
 Publication:  Institute for Research in Mass Motivations, Inc, Croton-on-Hudson, N.Y, 1955. 
 Extent:  55 l. ; 28 cm. 
 Subjects:  Harger-Haldeman Company | Used car trade -- Marketing | Automobile dealers -- Attitudes | Automobiles -- Purchasing -- Psychological aspects | Brand choice

 
Collection:  Hagley Library 
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11Title:  How our general word-of-mouth findings specifically apply to Esso gasoline   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1958. 
 Extent:  41 l. ; 28 cm. 
 Subjects:  Esso Standard Oil Company | Gasoline -- Marketing | Service stations -- Marketing | Brand choice | Word-of-mouth advertising -- Effectiveness

 
Collection:  Hagley Library 
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12Title:  Proposal for a motivational research study for Molson's Brewery Limited Quebec agencies (Chicoutimi & Valleyfield)   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1961. 
 Extent:  16 l. ; 28 cm. 
 Subjects:  Molson's Brewery Limited | Beer -- Marketing -- Québec (Province) | Advertising -- Alcoholic beverages -- Effectiveness | French-Canadian consumers -- Attitudes | Brand choice

 
Collection:  Hagley Library 
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13Title:  A proposal for a motivational marketing study of Good Humor ice cream   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1961. 
 Extent:  22 l. ; 28 cm. 
 Subjects:  Good Humor Ice Cream Co | Ice cream, ices, etc. -- Purchasing -- Psychological aspects | Ice cream, ices, etc. -- Marketing | Brand choice

 
Collection:  Hagley Library 
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14Title:  The present automobile climate in Canada: based upon a pilot study   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1962. 
 Extent:  173 l. ; 28 cm. 
 Subjects:  MacLaren Advertising Co., Ltd | Automobile ownership -- Canada -- Psychological aspects | Automobile drivers -- Canada -- Attitudes | Advertising -- Automobiles -- Canada | Brand choice

 
Collection:  Hagley Library 
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15Title:  A proposal for a comprehensive strategy review and motivational research study on how to sell more Bata shoes   
 Publication:  Ernest Dichter Associates, Inc, London, England, 1962. 
 Extent:  44 l. ; 28 cm. 
 Subjects:  Bata Shoe Company | Shoes -- Great Britain -- Marketing | Shoes -- Purchasing -- Psychological aspects | Sales personnel -- Attitudes | Brand choice

 
Collection:  Hagley Library 
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16Title:  A proposal for a complete motivational study on Berlei foundation garments   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1963. 
 Extent:  16 l. ; 28 cm. 
 Subjects:  Berlei Ltd | Foundation garments -- Australia -- Marketing | Foundation garments -- Australia -- Purchasing -- Psychological aspects | Women consumers -- Australia -- Attitudes | Brand choice

 
Collection:  Hagley Library 
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17Title:  Creative memo on margarine   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1963. 
 Extent:  13 l. ; 28 cm. 
 Subjects:  Marvin & Leonard Advertising Company | Margarine -- Purchasing -- Psychological aspects | Housewives -- United States -- Attitudes | Brand choice

 
Collection:  Hagley Library 
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18Title:  Motiv- und marketingstrategiestudie für WASA-knaeckebrot   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1965. 
 Extent:  105 l. ; 28 cm. 
 Subjects:  Wasabrod Co | Bread -- Marketing -- Switzerland | Bread -- Purchasing -- Psychological aspects | Consumers -- Switzerland -- Attitudes | Brand choice | Wasa bread

 
Collection:  Hagley Library 
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19Title:  Proposal for a research study on the relation of smoker type to brand preference and life style: Phase II   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1965. 
 Extent:  6 l. ; 28 cm. 
 Subjects:  John Player & Sons Ltd | Cigarettes -- Marketing -- Great Britain | Cigarette smokers -- Great Britain -- Attitudes | Brand choice | Player's cigarettes

 
Collection:  Hagley Library 
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20Title:  Motivationsstudie: löslicher kaffee   
 Publication:  Ernest Dichter International, Frankfurt, Germany, 1973 
 Extent:  89 l. ; 30 cm. 
 Subjects:  General Foods GmbH | Instant coffee -- Germany (West) -- Marketing | Coffee drinking -- Psychological aspects | Consumers -- Germany (West) -- Attitudes | Brand choice

 
Collection:  Hagley Library 
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