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Results: 17 Items  Page: 1
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1Title:  A motivational research study of the editorial, promotional and advertising problems of MacLean's magazine   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1960. 
 Extent:  2 v. ; 28 cm. 
 Subjects:  MacLean-Hunter Publishing Co | MacLean's | Canadian periodicals -- Effectiveness | Consumers -- Canada -- Attitudes

 
Collection:  Hagley Library 
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2Title:  A creative problem analysis and proposal for a motivational research study of the sales, marketing, merchandising and advertising problems of Molson's Brewery Limited in Ontario   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1957. 
 Extent:  41 l. : ill. ; 28 cm. 
 Subjects:  Molson's Brewery Limited | Brewing industry -- Canada | Beer -- Marketing -- Ontario | Drinking of alcoholic beverages -- Psychological aspects | Advertising -- Alcoholic beverages -- Effectiveness | Advertising -- Brewing industry -- Effectiveness | Consumers -- Canada -- Attitudes

 
Collection:  Hagley Library 
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3Title:  A motivational research study of the sales, marketing, merchandising and advertising problems of Molson's Brewery in Ontario   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1958. 
 Extent:  75 l. : ill. ; 28 cm. 
 Subjects:  Molson's Brewery Limited | Brewing industry -- Canada | Beer -- Marketing -- Ontario | Beer -- Purchasing -- Psychological aspects | Drinking of alcoholic beverages -- Psychological aspects | Advertising -- Alcoholic beverages -- Effectiveness | Advertising -- Brewing industry -- Effectiveness | Consumers -- Canada -- Attitudes

 
Collection:  Hagley Library 
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4Title:  Progress report of the motivational research study of the sales, marketing, merchandising and advertising problems of Molson's Brewery in Ontario   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1957. 
 Extent:  50 l. : ill. ; 28 cm. 
 Subjects:  Molson's Brewery Limited | Brewing industry -- Canada | Beer -- Marketing -- Ontario | Drinking of alcoholic beverages -- Psychological aspects | Advertising -- Alcoholic beverages -- Effectiveness | Advertising -- Brewing industry -- Effectiveness | Consumers -- Canada -- Attitudes

 
Collection:  Hagley Library 
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5Title:  Highlights from a motivational research study of the sales, marketing, merchandising and advertising problems of Molson's Brewery in Ontario   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1958. 
 Extent:  17, [24] l. : ill. ; 28 cm. 
 Subjects:  Molson's Brewery Limited | Brewing industry -- Canada | Beer -- Marketing -- Ontario | Beer -- Purchasing -- Psychological aspects | Drinking of alcoholic beverages -- Psychological aspects | Advertising -- Alcoholic beverages -- Effectiveness | Advertising -- Brewing industry -- Effectiveness | Consumers -- Canada -- Attitudes

 
Collection:  Hagley Library 
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6Title:  A motivational research study of the psychological effectiveness of the name "Crown & anchor" in the Ontario market   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1959. 
 Extent:  95, xii l. : ill. ; 28 cm. 
 Subjects:  Molson's Brewery Limited | Brewing industry -- Canada | Lager beer -- Marketing -- Ontario | Beer -- Purchasing -- Psychological aspects | Drinking of alcoholic beverages -- Psychological aspects | Advertising -- Alcoholic beverages -- Effectiveness | Advertising -- Brewing industry -- Effectiveness | Consumers -- Canada -- Attitudes | Brand name products -- Canada | Crown & Anchor lager beer

 
Collection:  Hagley Library 
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7Title:  An executive summary of a motivational research study of the psychological effectiveness of the name "Crown & anchor" in the Ontario market   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1959. 
 Extent:  27, xii l. : ill. ; 28 cm. 
 Subjects:  Molson's Brewery Limited | Brewing industry -- Canada | Lager beer -- Marketing -- Ontario | Beer -- Purchasing -- Psychological aspects | Drinking of alcoholic beverages -- Psychological aspects | Advertising -- Alcoholic beverages -- Effectiveness | Advertising -- Brewing industry -- Effectiveness | Consumers -- Canada -- Attitudes | Brand name products -- Canada | Crown & Anchor lager beer

 
Collection:  Hagley Library 
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8Title:  A motivational research study of the depth of penetration and the competitive climate of lager beer in the western provinces   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1959. 
 Extent:  179 l. ; 28 cm. 
 Subjects:  Molson's Brewery Limited | Brewing industry -- Canada | Lager beer -- Marketing -- Canada | Beer -- Purchasing -- Psychological aspects | Drinking of alcoholic beverages -- Psychological aspects | Advertising -- Alcoholic beverages -- Effectiveness | Advertising -- Brewing industry -- Effectiveness | Consumers -- Canada -- Attitudes | Brand loyalty -- Canada | Crown & Anchor lager beer

 
Collection:  Hagley Library 
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9Title:  An executive summary of a motivational research study of the depth of penetration and the competitive climate of lager beer in the western provinces   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1959. 
 Extent:  83 l. ; 28 cm. 
 Subjects:  Molson's Brewery Limited | Brewing industry -- Canada | Lager beer -- Marketing -- Canada | Beer -- Purchasing -- Psychological aspects | Drinking of alcoholic beverages -- Psychological aspects | Advertising -- Alcoholic beverages -- Effectiveness | Advertising -- Brewing industry -- Effectiveness | Consumers -- Canada -- Attitudes | Brand loyalty -- Canada | Crown & Anchor lager beer

 
Collection:  Hagley Library 
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10Title:  A motivational research study of consumer reactions to plain, green and amber bottles for lager beer   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1959. 
 Extent:  83 l. ; 28 cm. 
 Subjects:  Molson's Brewery Limited | Brewing industry -- Canada | Lager beer -- Marketing -- Canada | Beer -- Purchasing -- Psychological aspects | Beer bottles | Consumers -- Canada -- Attitudes | Brand loyalty -- Canada | Crown & Anchor lager beer

 
Collection:  Hagley Library 
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11Title:  An executive summary of findings for Molson lager beer label testing   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1959. 
 Extent:  36 l. ; 28 cm. 
 Subjects:  Molson's Brewery Limited | Brewing industry -- Canada | Lager beer -- Marketing -- Canada | Beer -- Purchasing -- Psychological aspects | Beer bottles -- Labeling | Consumers -- Canada -- Attitudes | Brand loyalty -- Canada | Crown & Anchor lager beer

 
Collection:  Hagley Library 
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12Title:  A motivational research study of the penetration of the Molson Canadian lager beer, neckband and cap   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1959. 
 Extent:  72 l. ; 28 cm. 
 Subjects:  Molson's Brewery Limited | Brewing industry -- Canada | Lager beer -- Marketing -- Canada | Beer -- Purchasing -- Psychological aspects | Drinking of alcoholic beverages -- Canada -- Psychological aspects | Beer bottles -- Labeling | Consumers -- Canada -- Attitudes | Brand loyalty -- Canada | Crown & Anchor lager beer

 
Collection:  Hagley Library 
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13Title:  An executive summary of a motivational research study of consumer reactions to plain, green and amber bottles for lager beer   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1959. 
 Extent:  20, ix l. ; 28 cm. 
 Subjects:  Molson's Brewery Limited | Brewing industry -- Canada | Lager beer -- Marketing -- Canada | Beer -- Purchasing -- Psychological aspects | Beer bottles | Consumers -- Canada -- Attitudes | Brand loyalty -- Canada | Crown & Anchor lager beer

 
Collection:  Hagley Library 
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14Title:  A program of motivational research in Manitoba and Alberta for Molson's Brewery Limited   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1960. 
 Extent:  20, 12 l. ; 28 cm. 
 Subjects:  Molson's Brewery Limited | Brewing industry -- Canada | Beer -- Marketing -- Canada | Beer -- Purchasing -- Psychological aspects | Drinking of alcoholic beverages -- Psychological aspects | Advertising -- Alcoholic beverages -- Effectiveness | Advertising -- Brewing industry -- Effectiveness | Consumers -- Canada -- Attitudes | Brand loyalty -- Canada

 
Collection:  Hagley Library 
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15Title:  Progress report of the motivational research study of the sales, marketing, merchandising and advertising problems of Molson's Brewery in Ontario   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1957. 
 Extent:  50 l. : ill. ; 28 cm. 
 Subjects:  Molson's Brewery Limited | Brewing industry -- Canada | Beer -- Marketing -- Ontario | Drinking of alcoholic beverages -- Psychological aspects | Advertising -- Alcoholic beverages -- Effectiveness | Advertising -- Brewing industry -- Effectiveness | Consumers -- Canada -- Attitudes

 
Collection:  Hagley Library 
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16Title:  A motivational research study / name selection for a lager beer   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1959. 
 Extent:  88, xxvi l. : ill. ; 28 cm. 
 Subjects:  Molson's Brewery Limited | Brewing industry -- Canada | Lager beer -- Marketing -- Canada | Beer -- Purchasing -- Psychological aspects | Drinking of alcoholic beverages -- Psychological aspects | Advertising -- Alcoholic beverages -- Effectiveness | Advertising -- Brewing industry -- Effectiveness | Consumers -- Canada -- Attitudes | Brand loyalty -- Canada | Branding (Marketing) | Crown & Anchor lager beer

 
Collection:  Hagley Library 
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17Title:  Research proposals and reports, 1937-1988   
 Creator:  Dichter, Ernest, 1907-1991 | Institute for Research in Mass Motivations, Inc | Institute for Motivational Research, Inc | Ernest Dichter Associates International Ltd | Ernest Dichter Motivations, Inc | Dichter Institute International Ltd | Ernest Dichter International, Institut für Motiv- und Marketingforschung 
 Notes:  This series of Ernest Dichter's papers consists of 125 linear feet of proposals and research reports created by Dichter and his staffs between his arrival in the United States in 1938 and 1988. They include a few pre-Dichter reports from J. Stirling Gatchell, Inc., the earliest dated 1937. The reports have been kept are just as they were removed from the Dichters' house in 2008. Some reports may have been removed and not returned since the 1970s, so that a number of important reports, such as those on the Plymouth automobile and the “Tiger in your tank” campaign, are now missing. Dr. Dichter's own card index, which cross-referenced reports by number, client and topic, is included.  
 Extent:  125 
 Subjects:  Dichter, Ernest, -- 1907-1991 -- Archives | Institute for Motivational Research, Inc. -- Archives | Advertising -- Effectiveness | Advertising -- Rating of | African American consumers -- Attitudes | Consumers -- Canada -- Attitudes | Consumers -- France -- Attitudes | Consumers -- Germany -- Attitudes | Consumers -- Great Britain -- Attitudes | Consumers -- Interviews | Consumers -- Switzerland -- Attitudes | Consumers -- United States -- Attitudes | Employee motivation -- Reports | Housewives -- Attitudes | Motivation (Psychology) | Motivation research (Marketing) -- Reports | Packaging -- Rating of | Women consumers -- Attitudes

 
Collection:  Hagley Library 
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