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Search Results for Consumers exactFrance exactAttitudes in subject [X]
Results: 11 Items  Page: 1
Institution
Format
Book (10)
Mixed Materials (1)
Subject
Consumers -- France -- Attitudes (11)
Bonbel cheese (2)
Brand choice (2)
Broxodent electric toothbrushes (2)
Cheese -- Purchasing -- Psychological aspects (2)
Corporate image (2)
Electric toothbrushes Marketing France (2)
Fromageries Bel S.A (2)
Toothbrushes -- Marketing -- France (2)
Advertising -- Cheese -- France -- Rating of (1)
Advertising -- Effectiveness (1)
Advertising -- Rating of (1)
African American consumers -- Attitudes (1)
Cadbury France S.A (1)
Caran d'Ache of Switzerland (1)
Cheese -- France -- Marketing (1)
Chewing gum -- Flavor and odor (1)
Chewing gum -- France -- Marketing (1)
Chewing gum -- Purchasing -- Psychological aspects (1)
Chocolate -- Marketing -- France (1)
Color television -- Receivers and reception -- Design and construction -- Rating of (1)
Color television -- Receivers and reception -- France -- Marketing (1)
Color television -- Receivers and reception -- Purchasing -- Psychological aspects (1)
Colored pencils -- Marketing -- France (1)
Consumers -- Canada -- Attitudes (1)
Consumers -- Germany -- Attitudes (1)
Consumers -- Great Britain -- Attitudes (1)
Consumers -- Interviews (1)
Consumers -- Switzerland -- Attitudes (1)
Consumers -- United States -- Attitudes (1)
Crayons -- Marketing -- France (1)
Dichter, Ernest, -- 1907-1991 -- Archives (1)
Distributors (Commerce) -- Attitudes -- France (1)
Dry cleaning -- Psychological aspects (1)
Dry cleaning industry -- Employees -- Attitudes (1)
Dry cleaning industry -- Marketing (1)
Dry-cleaning machines -- Public opinion (1)
Employee motivation -- Reports (1)
Food habits -- France (1)
Hollywood chewing gum (1)
Housewives -- Attitudes (1)
Institute for Motivational Research, Inc. -- Archives (1)
Krema-Hollywood Chewing Gum Co (1)
Motivation (Psychology) (1)
Motivation research (Marketing) -- Reports (1)
Office equipment and supplies -- Retailers -- Attitudes -- France (1)
Packaging -- Rating of (1)
Sales personnel -- France -- Attitudes (1)
Société SECOR (Paris, France) (1)
Telefunken, Fernseh und Rundfunk GmbH (1)
1Title:  Report on a pilot study on the consumption of chocolate in France   
 Publication:  Ernest Dichter International Institute for Motivational Research, Zurich, Switz, [1971]. 
 Extent:  53 l. ; 28 cm. 
 Subjects:  Cadbury France S.A | Chocolate -- Marketing -- France | Consumers -- France -- Attitudes | Food habits -- France

 
Collection:  Hagley Library 
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2Title:  A preliminary summary of the research findings concerning the introduction and sale of electric toothbrushes, in France   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1959. 
 Extent:  5 l. ; 28 cm. 
 Subjects:  Electric toothbrushes Marketing France | Toothbrushes -- Marketing -- France | Consumers -- France -- Attitudes | Broxodent electric toothbrushes

 
Collection:  Hagley Library 
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3Title:  Étude motivationnelle sur le problème concernant le lancement d'une brosse à dents électrique en France   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1959. 
 Extent:  59 l. ; 28 cm. 
 Subjects:  Société SECOR (Paris, France) | Electric toothbrushes Marketing France | Toothbrushes -- Marketing -- France | Consumers -- France -- Attitudes | Broxodent electric toothbrushes

 
Collection:  Hagley Library 
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4Title:  Rapport definitif d'une etude motivationnelle concernant le Bonbel   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1965. 
 Extent:  v. ; 28 cm. 
 Subjects:  Fromageries Bel S.A | Cheese -- France -- Marketing | Cheese -- Purchasing -- Psychological aspects | Consumers -- France -- Attitudes | Bonbel cheese

 
Collection:  Hagley Library 
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5Title:  Rapport sur une serie de tests d'annonces pour Bonbel   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1966. 
 Extent:  60 l. ; ill. ; 28 cm. 
 Subjects:  Fromageries Bel S.A | Advertising -- Cheese -- France -- Rating of | Consumers -- France -- Attitudes | Cheese -- Purchasing -- Psychological aspects | Bonbel cheese

 
Collection:  Hagley Library 
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6Title:  Motiv- und marketingstudie über papiertücher in Frankreich   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, 1970. 
 Extent:  65 l. ; 30 cm. 
 Subjects:  Vereinigte Papierwerke GmbH & Co | Tissue paper -- Marketing -- France | Consumers -- France -- Attitudes | Tempo tissue paper

 
Collection:  Hagley Library 
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7Title:  A motivational research study for Hollywood chewing gum   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1962. 
 Extent:  89 l. ; 28 cm. 
 Subjects:  Krema-Hollywood Chewing Gum Co | Chewing gum -- France -- Marketing | Chewing gum -- Purchasing -- Psychological aspects | Chewing gum -- Flavor and odor | Consumers -- France -- Attitudes | Hollywood chewing gum

 
Collection:  Hagley Library 
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8Title:  Rapport definitif d'une etude motivationnelle concernant le marche de la teinturerie   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1966. 
 Extent:  123 l. ; 28 cm. 
 Subjects:  Usiniers Réunis | Dry cleaning industry -- Marketing | Dry cleaning -- Psychological aspects | Consumers -- France -- Attitudes | Dry cleaning industry -- Employees -- Attitudes | Dry-cleaning machines -- Public opinion

 
Collection:  Hagley Library 
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10Title:  Rapport d'etude sur Caran d'Ache et ses concurrents dans le secteur distribution Paris et environs   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, 1974 
 Extent:  67 l. ; 30 cm. 
 Subjects:  Caran d'Ache of Switzerland | Crayons -- Marketing -- France | Colored pencils -- Marketing -- France | Corporate image | Brand choice | Office equipment and supplies -- Retailers -- Attitudes -- France | Distributors (Commerce) -- Attitudes -- France | Consumers -- France -- Attitudes

 
Collection:  Hagley Library 
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11Title:  Research proposals and reports, 1937-1988   
 Creator:  Dichter, Ernest, 1907-1991 | Institute for Research in Mass Motivations, Inc | Institute for Motivational Research, Inc | Ernest Dichter Associates International Ltd | Ernest Dichter Motivations, Inc | Dichter Institute International Ltd | Ernest Dichter International, Institut für Motiv- und Marketingforschung 
 Notes:  This series of Ernest Dichter's papers consists of 125 linear feet of proposals and research reports created by Dichter and his staffs between his arrival in the United States in 1938 and 1988. They include a few pre-Dichter reports from J. Stirling Gatchell, Inc., the earliest dated 1937. The reports have been kept are just as they were removed from the Dichters' house in 2008. Some reports may have been removed and not returned since the 1970s, so that a number of important reports, such as those on the Plymouth automobile and the “Tiger in your tank” campaign, are now missing. Dr. Dichter's own card index, which cross-referenced reports by number, client and topic, is included.  
 Extent:  125 
 Subjects:  Dichter, Ernest, -- 1907-1991 -- Archives | Institute for Motivational Research, Inc. -- Archives | Advertising -- Effectiveness | Advertising -- Rating of | African American consumers -- Attitudes | Consumers -- Canada -- Attitudes | Consumers -- France -- Attitudes | Consumers -- Germany -- Attitudes | Consumers -- Great Britain -- Attitudes | Consumers -- Interviews | Consumers -- Switzerland -- Attitudes | Consumers -- United States -- Attitudes | Employee motivation -- Reports | Housewives -- Attitudes | Motivation (Psychology) | Motivation research (Marketing) -- Reports | Packaging -- Rating of | Women consumers -- Attitudes

 
Collection:  Hagley Library 
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