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Institution
Format
Book (28)
Mixed Materials (1)
Subject
Consumers -- Germany -- Attitudes (29)
Dietary supplements -- Marketing (6)
Hans Schwarzkopf Chemische Fabrik (6)
Bac deodorant (3)
Brand choice (3)
Deodorants -- Marketing -- Germany (3)
Diet -- Psychological aspects (3)
Dietary supplements -- Purchasing -- Psychological aspects (3)
Hair preparations -- Marketing (3)
Hair preparations -- Packaging -- Effectiveness (3)
Nutrilite Products, Inc (3)
Seborin hair tonic (3)
Shampoo -- Marketing -- Germany (3)
Advertising -- Food (2)
Antiperspirants -- Marketing -- Germany (2)
Bauer & Cie (2)
Branding (Marketing) (2)
Deodorants -- Purchasing -- Psychological aspects (2)
Dietary supplements -- Public opinion (2)
Jenaer Glaswerk Schott & Gen (2)
Pharmacists -- Germany -- Attitudes (2)
Physicians -- Germany -- Attitudes (2)
Teppich - Gemeinschaftswerbung (2)
Advertising -- Brewing industry (1)
Advertising -- Effectiveness (1)
Advertising -- Electric household appliances -- Effectiveness (1)
Advertising -- Rating of (1)
Advertising -- Toothpaste (1)
Advertising copy -- Germany -- Psychological aspects (1)
African American consumers -- Attitudes (1)
Automobile ownership -- Germany -- Psychological aspects (1)
Automobiles -- Germany -- Purchasing -- Psychological aspects (1)
BASF Aktiengesellschaft (1)
Beer -- Marketing -- Germany (1)
Beer -- Packaging -- Rating of (1)
Bergische Direkt-Werbung GmbH (1)
Blendax-Werke R. Schneider GmbH & Co (1)
Brauerei A. Hürlimann AG (1)
Casein (1)
Cassette tape recorders -- Marketing (1)
Chocolate candy -- Marketing -- Germany (1)
Chocolate candy -- Packaging -- Effectiveness (1)
Chocolate candy -- Purchasing -- Psychological aspects (1)
Consumers -- Canada -- Attitudes (1)
Consumers -- France -- Attitudes (1)
Consumers -- Great Britain -- Attitudes (1)
Consumers -- Interviews (1)
Consumers -- Switzerland -- Attitudes (1)
Consumers -- United States -- Attitudes (1)
Corporate image -- Psychological aspects (1)
1Title:  Schwarzkopf und seine haarwaschmittel: eine motivuntersuchung über die rolle des haares und haarwaschens   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1957. 
 Extent:  164 l. ; 28 cm. 
 Subjects:  Hans Schwarzkopf Chemische Fabrik | Shampoo -- Marketing -- Germany | Consumers -- Germany -- Attitudes

 
Collection:  Hagley Library 
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2Title:  Das gegenwaertige persoenlichkeitsbild der Schwarzkopf produkte: eine motivstudie über die psychologische wirksamkeit der schauma-schampon werbung   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1958. 
 Extent:  45 l. ; 28 cm. 
 Subjects:  Hans Schwarzkopf Chemische Fabrik | Shampoo -- Marketing -- Germany | Consumers -- Germany -- Attitudes

 
Collection:  Hagley Library 
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3Title:  Das gegenwärtige persönlichkeitsbild der Schwarzkopf produkte: die schauma kartonfaltschacteln - ein anhangsbericht zu unserer motivstudie über die psychologische wirksamkiet der schauma-schampon werbung   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1958. 
 Extent:  47 l. ; 28 cm. 
 Subjects:  Hans Schwarzkopf Chemische Fabrik | Shampoo -- Marketing -- Germany | Consumers -- Germany -- Attitudes

 
Collection:  Hagley Library 
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4Title:  Inserattest BAC   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, 1972. 
 Extent:  16 l. ; 30 cm. 
 Subjects:  Metrofa International AG | Deodorants -- Marketing -- Germany | Consumers -- Germany -- Attitudes | Bac deodorant

 
Collection:  Hagley Library 
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5Title:  German market for a food supplement: a preliminary report   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1957. 
 Extent:  14 l. ; 28 cm. 
 Subjects:  Nutrilite Products, Inc | Dietary supplements -- Marketing | Consumers -- Germany -- Attitudes | Diet -- Psychological aspects

 
Collection:  Hagley Library 
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6Title:  Untersuchungsbericht über die kommunikationswirkung einer BASF-cassetten-anzeige   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, 1973. 
 Extent:  60, 9, ix l. ; 30 cm. 
 Subjects:  BASF Aktiengesellschaft | Advertising -- Electric household appliances -- Effectiveness | Cassette tape recorders -- Marketing | Consumers -- Germany -- Attitudes

 
Collection:  Hagley Library 
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7Title:  Bericht zu einer motiv- und marketigstudie über Beuteltee   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, 1969. 
 Extent:  62 l. ; 28 cm. 
 Subjects:  E. Kern & Cie AG | Tea -- Marketing -- Germany | Consumers -- Germany -- Attitudes | Talanda tea

 
Collection:  Hagley Library 
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8Title:  Bericht zu einer motivuntersuchung über 3 teppichetiketten des materialsiegels   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1964. 
 Extent:  35 l. ; 28 cm. 
 Subjects:  Teppich - Gemeinschaftswerbung | Rugs -- Marketing -- Germany | Labels -- Effectiveness | Rugs -- Purchasing -- Psychological aspects | Consumers -- Germany -- Attitudes

 
Collection:  Hagley Library 
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9Title:  Vorschlag zu einer motivstudie über das image des Jenaer Glaswerke Schott & Gen: Die psychologischen voraussetzungen für die bildung einens homogeneren und starkeren firmengesichtes und einer optimalen marketing- und public-relations-strategie des Hauses Schott   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, [ca.1965]. 
 Extent:  22 l. ; 28 cm. 
 Subjects:  Jenaer Glaswerk Schott & Gen | Glass trade -- Germany | Corporate image -- Psychological aspects | Branding (Marketing) | Consumers -- Germany -- Attitudes

 
Collection:  Hagley Library 
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10Title:  Vorschlag zu einer motiv- und marketing-strategiestudie über die verkaufsprobleme von unterwaeshce der interessengemeinschaft "Solitaire"   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1964. 
 Extent:  18 l. ; 28 cm. 
 Subjects:  Interessengemeinschaft Solitaire | Underwear -- Germany -- Marketing | Underwear -- Purchasing -- Psychological aspects | Consumers -- Germany -- Attitudes | Solitaire underwear

 
Collection:  Hagley Library 
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11Title:  Report on the Nutrilite sales possibilities in Germany   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1958. 
 Extent:  38 l. ; 28 cm. 
 Subjects:  Nutrilite Products, Inc | Dietary supplements -- Marketing | Consumers -- Germany -- Attitudes | Diet -- Psychological aspects | Advertising -- Food

 
Collection:  Hagley Library 
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12Title:  Final report on the Nutrilite sales possibilities in Germany   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1958. 
 Extent:  59 l. ; 28 cm. 
 Subjects:  Nutrilite Products, Inc | Dietary supplements -- Marketing | Consumers -- Germany -- Attitudes | Diet -- Psychological aspects | Advertising -- Food

 
Collection:  Hagley Library 
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13Title:  Seborin's persoenlichkeit im rahmen de heutigen Deutschen entwicklung   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1957. 
 Extent:  125 l. ; 28 cm. 
 Subjects:  Hans Schwarzkopf Chemische Fabrik | Consumers -- Germany -- Attitudes | Hair preparations -- Marketing | Hair preparations -- Packaging -- Effectiveness | Seborin hair tonic

 
Collection:  Hagley Library 
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14Title:  Das gegenwaertige persoenlichkeitsbild der Schwarzkopf-produkte: erster teil : eine pilot-motivstudie über die wirksamkeit der Seborin - werbung   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1958. 
 Extent:  61 l. ; 28 cm. 
 Subjects:  Hans Schwarzkopf Chemische Fabrik | Consumers -- Germany -- Attitudes | Hair preparations -- Marketing | Hair preparations -- Packaging -- Effectiveness | Seborin hair tonic

 
Collection:  Hagley Library 
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15Title:  Das gegenwaertige persoenlichkeitsbild der Schwarzkopf-produkte: eine studie über die werbungsprobleme von Seborin   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1958. 
 Extent:  48 l. ; 28 cm. 
 Subjects:  Hans Schwarzkopf Chemische Fabrik | Consumers -- Germany -- Attitudes | Hair preparations -- Marketing | Hair preparations -- Packaging -- Effectiveness | Seborin hair tonic

 
Collection:  Hagley Library 
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16Title:  Nordmende: im der gegenwaerten Deutschen fernseh - entwicklung / eine pilot - motivstudie   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1958. 
 Extent:  86 l. ; 28 cm. 
 Subjects:  Norddeutsche Mende-Rundfunk GmbH | Television -- Receivers and reception -- Germany | Television viewers -- Germany -- Attitudes | Consumers -- Germany -- Attitudes

 
Collection:  Hagley Library 
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17Title:  Bericht zu einer motivstudie über schokoladen im allgemeinen und marke Suchard bzw. Suchard/Milka im speziellen   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, 1971. 
 Extent:  82 l. ; 30 cm. 
 Subjects:  Ph. Suchard GmbH | Chocolate candy -- Marketing -- Germany | Chocolate candy -- Purchasing -- Psychological aspects | Consumers -- Germany -- Attitudes | Chocolate candy -- Packaging -- Effectiveness | Brand choice | Milka chocolate

 
Collection:  Hagley Library 
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18Title:  Le linge de lit en polyester/cotton et en materiaux similairs dans l'optique de public Allemand   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, 1969. 
 Extent:  68 l. ; 28 cm. 
 Subjects:  Du Pont de Nemours International, S.A | Dacron -- Marketing -- Germany | Sheets -- Marketing -- Germany | Synthetic fabrics -- Marketing -- Germany | Consumers -- Germany -- Attitudes

 
Collection:  Hagley Library 
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19Title:  Schlussbericht zu einer motivstudie über Sanatogen   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1963. 
 Extent:  82 l. ; 28 cm. 
 Subjects:  Bauer & Cie | Dietary supplements -- Purchasing -- Psychological aspects | Consumers -- Germany -- Attitudes | Dietary supplements -- Public opinion | Dietary supplements -- Marketing | Casein | Sanatogen protein powder

 
Collection:  Hagley Library 
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20Title:  Zweiter fortschrittsbericht zu einer motivstudie über die marketing-probleme der Blendax-zahnpasta   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1963. 
 Extent:  40 l. ; 28 cm. 
 Subjects:  Blendax-Werke R. Schneider GmbH & Co | Toothpaste -- Germany -- Marketing | Toothpaste -- Purchasing -- Psychological aspects | Advertising -- Toothpaste | Consumers -- Germany -- Attitudes | Brand choice

 
Collection:  Hagley Library 
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