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Institution
Format
Book (54)
Mixed Materials (1)
Subject
Consumers -- Switzerland -- Attitudes (55)
Brand choice (12)
Corporate image (12)
Chocolat Suchard S.A (5)
Branding (Marketing) (4)
Non-alcoholic beverages -- Purchasing -- Psychological aspects (4)
Bananas -- Marketing -- Switzerland (3)
Candy -- Switzerland -- Marketing (3)
Chocolate candy -- Marketing -- Switzerland (3)
United Fruit Continental, B.V (3)
Advertising -- Chocolate candy -- Rating of (2)
Advertising -- Confectionery (2)
Advertising -- Soft drinks -- Effectiveness (2)
Aktiengesellschaft für Nestlé-Produkte (2)
Automobiles -- Marketing -- Switzerland (2)
Avanti-Club (Neuchâtel, Switzerland) (2)
Bananas -- Purchasing -- Psychological aspects (2)
Beer -- Marketing -- Switzerland (2)
Beer -- Purchasing -- Psychological aspects (2)
Brauerei Hürlimann AG (2)
CIBA Aktiengesellschaft (2)
Chiquita bananas (2)
Chocolate candy -- Purchasing -- Psychological aspects (2)
Coca-Cola GmbH (2)
Cola drinks -- Public opinion (2)
Customer loyalty programs -- Psychological aspects (2)
Customer loyalty programs -- Switzerland -- Rating of (2)
Department stores -- Marketing -- Switzerland (2)
Dr. Oetker (Firm) (2)
Groupe de Grands Magasins Maus-Nordmann (2)
J.R. Geigy AG (2)
Maus-Nordmann department stores (2)
Pharmaceutical industry -- Switzerland -- Public opinion (2)
Shoes -- Marketing -- Switzerland (2)
Shoes -- Purchasing -- Psychological aspects (2)
Simca automobile -- Marketing (2)
Société des Produits Nestlé, S.A (2)
Société́ des Automobiles Simca (2)
Soft drinks -- Marketing -- Switzerland (2)
Young & Rubicam GmbH (2)
Adhesives -- Marketing (1)
Adhesives -- Purchasing -- Psychological aspects (1)
Advertising -- Beverages (1)
Advertising -- Cheese (1)
Advertising -- Chocolate candy -- Effectiveness (1)
Advertising -- Drugs -- Switzerland (1)
Advertising -- Effectiveness (1)
Advertising -- Food -- Rating of (1)
Advertising -- Gasoline -- Switzerland -- Rating of (1)
Advertising -- Paper napkins -- Effectiveness (1)
1Title:  Final report on a motivational research study about the problems of grape juice consumption in Switzerland   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1959. 
 Extent:  71 l. ; 28 cm. 
 Subjects:  Grape juice -- Switzerland -- Marketing | Fruit juices -- Purchasing -- Psychological aspects | Consumers -- Switzerland -- Attitudes

 
Collection:  Hagley Library 
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2Title:  Vorschlag zu einer motivstudie über die einstellung schweizerische konsumentem zu uhren ausländischer herkunft   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, 1969. 
 Extent:  6 l. ; 28 cm. 
 Subjects:  Werbeagentur H. Looser BSR | Clocks and watches -- Switzerland | Consumers -- Switzerland -- Attitudes

 
Collection:  Hagley Library 
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3Title:  Namentest für enien heizlüfter H5   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, 1973 
 Extent:  22 l. ; 30 cm. 
 Subjects:  Braun AG | Hair dryers -- Marketing -- Switzerland | Branding (Marketing) | Consumers -- Switzerland -- Attitudes

 
Collection:  Hagley Library 
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4Title:  Schlussbericht zur motivstudie über die public relations problems der firma J.R. Geigy A.G   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1960. 
 Extent:  [75] l. ; 28 cm. 
 Subjects:  J.R. Geigy AG | CIBA Aktiengesellschaft | Pharmaceutical industry -- Switzerland -- Public opinion | Consumers -- Switzerland -- Attitudes

 
Collection:  Hagley Library 
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5Title:  Schlussbericht zur motivstudie über die public relations problems der firma J.R. Geigy A.G   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1960. 
 Extent:  68 l. : ill. ; 28 cm. 
 Subjects:  J.R. Geigy AG | CIBA Aktiengesellschaft | Pharmaceutical industry -- Switzerland -- Public opinion | Consumers -- Switzerland -- Attitudes | Advertising -- Drugs -- Switzerland

 
Collection:  Hagley Library 
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6Title:  Motiv- und marketingstrategiestudie für WASA-knaeckebrot   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1965. 
 Extent:  105 l. ; 28 cm. 
 Subjects:  Wasabrod Co | Bread -- Marketing -- Switzerland | Bread -- Purchasing -- Psychological aspects | Consumers -- Switzerland -- Attitudes | Brand choice | Wasa bread

 
Collection:  Hagley Library 
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7Title:  Schlussbericht uber den pre-test für IPEX 67   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1966. 
 Extent:  27 l. ; ill.; 28 cm. 
 Subjects:  Benzin & Petroleum AG | Advertising -- Gasoline -- Switzerland -- Rating of | Consumers -- Switzerland -- Attitudes | Beep and Peep (Advertising characters)

 
Collection:  Hagley Library 
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8Title:  Motiv- und marketingstudie über cementit und seine zukünftige marketstrategie   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, 1970. 
 Extent:  99 l. ; 28 cm. 
 Subjects:  Merz & Benteli AG | Adhesives -- Marketing | Adhesives -- Purchasing -- Psychological aspects | Consumers -- Switzerland -- Attitudes | Cementit adhesive

 
Collection:  Hagley Library 
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9Title:  Proposition pour une étude motivationelle concernant l'image de Simca et l'opinion en Suisse sur les automobiles en général   
 Publication:  Ernest Dichter International , Ltd, Zurich, Switz, 1969. 
 Extent:  9 l. ; 28 cm. 
 Subjects:  Société́ des Automobiles Simca | Automobiles -- Marketing -- Switzerland | Corporate image | Consumers -- Switzerland -- Attitudes | Simca automobile -- Marketing

 
Collection:  Hagley Library 
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10Title:  Simca dans l'optique du public Suisse: résultats d'une étude approfondie réalisée pour le compte de la maison Société des Automobiles Simca, Paris et Zurich   
 Publication:  Ernest Dichter International , Ltd, Zurich, Switz, 1969. 
 Extent:  111 l. ; 28 cm. 
 Subjects:  Société́ des Automobiles Simca | Automobiles -- Marketing -- Switzerland | Corporate image | Consumers -- Switzerland -- Attitudes | Simca automobile -- Marketing

 
Collection:  Hagley Library 
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11Title:  Vorschlag zu einer motivstudie über das Avanti-punktsystem und Avanti-bücher   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz,  
 Extent:  10 l. ; 28 cm. 
 Subjects:  Avanti-Club (Neuchâtel, Switzerland) | Customer loyalty programs -- Switzerland -- Rating of | Customer loyalty programs -- Psychological aspects | Consumers -- Switzerland -- Attitudes

 
Collection:  Hagley Library 
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12Title:  Bericht zu einer motivstudie über das Avanti-punktsystem und die Avanti-bücher   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz,  
 Extent:  60 l. ; 28 cm. 
 Subjects:  Avanti-Club (Neuchâtel, Switzerland) | Customer loyalty programs -- Switzerland -- Rating of | Customer loyalty programs -- Psychological aspects | Consumers -- Switzerland -- Attitudes

 
Collection:  Hagley Library 
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13Title:  Bericht zu einer motiv- und marketingstudie über die uhr   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, 1969. 
 Extent:  3 v. ; 28 cm. 
 Subjects:  Synchron S.A | Clocks and watches -- Marketing -- Switzerland | Clocks and watches -- Purchasing -- Psychological aspects | Consumers -- Switzerland -- Attitudes

 
Collection:  Hagley Library 
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14Title:  Report on a copytest for "Dole de luxe" (canned pineapple)   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, [1971]. 
 Extent:  34 l. ; 30 cm. 
 Subjects:  Alfred Steinmann AG | Advertising -- Food -- Rating of | Canned pineapple -- Marketing -- Switzerland | Consumers -- Switzerland -- Attitudes | Dole canned pineapple

 
Collection:  Hagley Library 
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15Title:  Vorschlag für eine anschlussuntersuchung Maus-Nordmann   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, 1971 
 Extent:  v. ; 28 cm. 
 Subjects:  Groupe de Grands Magasins Maus-Nordmann | Department stores -- Marketing -- Switzerland | Consumers -- Switzerland -- Attitudes | Maus-Nordmann department stores

 
Collection:  Hagley Library 
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16Title:  Packungs- und etikettentest für Bell-konserven   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, 1972 
 Extent:  29 l. ; 30 cm. 
 Subjects:  Bell AG | Canned foods -- Packaging -- Rating of | Canned foods -- Labeling -- Rating of | Consumers -- Switzerland -- Attitudes

 
Collection:  Hagley Library 
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17Title:  Motiv- und marketingstudie über bananen bsw. Chiquita-bananen beim handel: Switzerland   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, 1973 
 Extent:  55 l. ; 30 cm. 
 Subjects:  United Fruit Continental, B.V | Bananas -- Marketing -- Switzerland | Bananas -- Purchasing -- Psychological aspects | Consumers -- Switzerland -- Attitudes | Chiquita bananas

 
Collection:  Hagley Library 
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18Title:  Bericht zu einer motivstudie über kakao-instant-getränke   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, 1973 
 Extent:  91 l. ; 30 cm. 
 Subjects:  Dr. Oetker (Firm) | Chocolate drinks -- Marketing | Children -- Nutrition -- Psychological aspects | Consumers -- Switzerland -- Attitudes

 
Collection:  Hagley Library 
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19Title:  Testbericht zum styling von portables (kofferradios)   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, 1973 
 Extent:  38 l. ; ill. ; 30 cm. 
 Subjects:  Phillips N.V | Portable radios -- Marketing -- Switzerland | Portable radios -- Design and construction -- Rating of | Consumers -- Switzerland -- Attitudes

 
Collection:  Hagley Library 
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20Title:  Motiv- und marketingstudie über bananan bzw. Chiquita - bananen beim handel / Schweiz   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, 1973. 
 Notes:  Report also available in English translation. 
 Extent:  50, v l. ; 30 cm. 
 Subjects:  United Fruit Continental, B.V | Young & Rubicam GmbH | Bananas -- Marketing -- Switzerland | Consumers -- Switzerland -- Attitudes | Chiquita bananas

 
Collection:  Hagley Library 
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