Consortium for History of Science, Technology and Medicine
Search Results for Consumers exactUnited exactStates exactAttitudes in subject [X]
Results: 126 Items  Page: 2 3 4 5   ...  Next
Institution
Format
Book (125)
Mixed Materials (1)
Subject
Consumers -- United States -- Attitudes (126)
Brand choice (9)
Chocolate drinks -- Marketing (9)
Malt -- Marketing (8)
Ovaltine (8)
Television advertising -- Effectiveness (8)
Wander Company (8)
Corporate image (6)
Furniture -- Purchasing -- Psychological aspects (5)
Automobiles -- Purchasing -- Psychological aspects (4)
Department stores -- Marketing (4)
Dry cleaning industry -- United States -- Public opinion (4)
Florists' Telegraph Delivery Association (4)
Flowers -- Marketing (4)
Flowers -- Psychological aspects (4)
Flowers -- Purchasing -- Psychological aspects (4)
Furniture -- Marketing (4)
Housewives -- United States -- Attitudes (4)
Listerine mouthwash (4)
Branding (Marketing) (3)
Department stores -- Social aspects -- United States -- 20th century (3)
Jingles (Advertising songs) -- Effectiveness (3)
Kroehler Manufacturing Company (3)
Lambert & Feasley, Inc (3)
Leo Burnett Company, Inc (3)
Leslie Salt Company (3)
Mouth -- Care and hygiene (3)
Mouthwash Marketing (3)
National Institute of Drycleaning (U.S.) (3)
Pharmacists -- United States -- Attitudes (3)
Prudential Insurance Company of America (3)
Shaving -- Psychological aspects (3)
Shopping -- Psychological aspects (3)
Young & Rubicam (3)
Advertising -- Automobiles (2)
Advertising -- Effectiveness (2)
Advertising -- Luggage (2)
Advertising -- Rating of (2)
Air fresheners Marketing (2)
American Motors Corporation (2)
American Pharmaceutical Association (2)
Associated Merchandising Corporation (2)
Automobile dealers -- United States -- Attitudes (2)
Automobile supplies industry -- Marketing -- United States (2)
Branding (Marketing) -- Rating of (2)
Breakfast cereals -- Marketing (2)
Coffee -- Purchasing -- Psychological aspects (2)
Coffee drinking -- Psychological aspects (2)
Consumer cooperatives -- Marketing (2)
Consumers -- Great Britain -- Attitudes (2)
1Title:  Prospectus / consumer confrontation laboratory   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1971. 
 Extent:  8 l. ; 28 cm. 
 Subjects:  Confrontation sessions | Consumers -- United States -- Attitudes

 
Collection:  Hagley Library 
 View Full Record 
2Title:  Coopreratives : 1930 or 1960!: an exploratory study of consumer motivations   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, [1957]. 
 Notes:  Cover title. Derived from Dichter study no. 803C. 
 Extent:  12 p. ; 23 cm. 
 Subjects:  Cooperative League of the U.S.A | Consumer cooperatives -- Marketing | Consumers -- United States -- Attitudes

 
Collection:  Hagley Library 
 View Full Record 
3Title:  New marketing opportunities for above-ground swimming pools: a motivational research study   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1971 
 Extent:  83 l. ; 28 cm. 
 Subjects:  Coleco Industries, Inc | Swimming pools -- Marketing -- United States | Consumers -- United States -- Attitudes

 
Collection:  Hagley Library 
 View Full Record 
4Title:  A creative memorandum on consumer attitudes toward synthetic fabrics   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1957. 
 Extent:  12 l. ; 28 cm. 
 Subjects:  Norman, Craig & Kummel, Inc | Synthetic fabrics -- Public opinion | Consumers -- United States -- Attitudes

 
Collection:  Hagley Library 
 View Full Record 
5Title:  Communicating the value of comprehensive pharmaceutical services to the comsumer: a motivational research study   
 Publication:  The Dichter Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1972. 
 Extent:  145 l. ; 28 cm. 
 Subjects:  American Pharmaceutical Association | Pharmacists -- United States -- Attitudes | Consumers -- United States -- Attitudes | Drugstores -- United States | Drugs -- United States -- Marketing

 
Collection:  Hagley Library 
 View Full Record 
6Title:  Report on focus group sessions / findings on the new Armour-Dial soap   
 Publication:  Ernest Dichter Associates International, Ltd, Croton-on-Hudson, N.Y, [c. 1975]. 
 Extent:  v. ; 28 cm. 
 Subjects:  Armour-Dial, Inc | Daniel J. Edelman, Inc | Soap -- Marketing | Baths -- Psychological aspects | Consumers -- United States -- Attitudes

 
Collection:  Hagley Library 
 View Full Record 
7Title:  Report of a repeat motivational research study on the opportunities and the future of Fabricare plants   
 Publication:  Ernest Dichter Motivations, Inc, Peekskill, New York, 1982. 
 Extent:  134 l. ; 28 cm. 
 Subjects:  International Fabricare Institute | Dry cleaning industry -- United States -- Public opinion | Consumers -- United States -- Attitudes | Dry cleaning -- Psychological aspects

 
Collection:  Hagley Library 
 View Full Record 
8Title:  Motivational research study on motivating non-vitamin users to become users   
 Publication:  Ernest Dichter Motivations, Inc, Croton-on-Hudson, N.Y, 1982. 
 Notes:  Three associated folders of notes. 
 Extent:  65 l. ; 28 cm. 
 Subjects:  Procter & Gamble Company | Vitamins -- Marketing -- United States | Health promotion -- Psychological aspects | Consumers -- United States -- Attitudes

 
Collection:  Hagley Library 
 View Full Record 
9Title:  Proposal for a marketing and feasibility study of introducing a domestically manufactured line of mens' and womens' karat gold jewerly in the United States   
 Publication:  Ernest Dichter Motivations, Inc, Peekskill, New York, 1982 
 Extent:  18 l. ; 28 cm. 
 Subjects:  Bear Enterprises U.S.A. Inc | Gold jewelry -- Marketing -- United States | Jewelry -- Purchasing -- Psychological aspects | Consumers -- United States -- Attitudes

 
Collection:  Hagley Library 
 View Full Record 
10Title:  How the consumer really feels about drycleaning: report of a motivational study by the Institute for Motivational Research, Inc   
 Publication:  National Institute of Drycleaning, Silver Spring, Md, 1957. 
 Notes:  Based on Dichter study 794.1C 
 Extent:  23 p. : ill. ; 28 cm. 
 Subjects:  National Institute of Drycleaning (U.S.) | Dry cleaning industry -- United States -- Public opinion | Consumers -- United States -- Attitudes

 
Collection:  Hagley Library 
 View Full Record 
11Title:  Communicating the value of comprehensive pharmaceutical services to the comsumer: an analysis of public regard for the pharmacist and for comprehensive pharmaceutical services   
 Creator:  Institute for Motivational Research, Inc 
 Publication:  Amrican Pharmaceutical Association, Washington, D.C, 1973. 
 Notes:  Derived from Dichter study no. 2529C 
 Extent:  56 p. : charts ; 28 cm. 
 Subjects:  American Pharmaceutical Association | Pharmacists -- United States -- Attitudes | Consumers -- United States -- Attitudes | Drugstores -- United States | Drugs -- United States -- Marketing

 
Collection:  Hagley Library 
 View Full Record 
12Title:  The new consumer: cautious or confident?: a new study conducted for Kroehler Mfg. Co. by the Institute for Motivational Research under the direction of Dr. Ernest Dichter   
 Creator:  Institute for Motivational Research, Inc 
 Publication:  Kroehler Mfg. Co, Naperville, Ill, 1963. 
 Notes:  Title from cover. At head of title: "Kroehler report II, 1963." Based on Dichter study no. 1527A. 
 Extent:  46 p. : ill. ; 28 cm. 
 Subjects:  Kroehler Manufacturing Company | Furniture -- Marketing | Furniture -- Purchasing -- Psychological aspects | Interior decoration -- Psychological aspects | Consumers -- United States -- Attitudes

 
Collection:  Hagley Library 
 View Full Record 
13Title:  A motivational research study of opportunities for Simmons convertible sofas: preliminary draft proposal   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1968. 
 Extent:  11 l. ; 28 cm. 
 Subjects:  McCann Erickson, Inc | Simmons Furniture Inc | Sofas -- Marketing | Furniture -- Purchasing -- Psychological aspects | Consumers -- United States -- Attitudes

 
Collection:  Hagley Library 
 View Full Record 
14Title:  Proposal for a motivational research study on how to change consumer attitudes towards the food industry   
 Publication:  The Ernest Dichter International Institute for Motivation Research, Croton-on-Hudson, N.Y, 1969. 
 Extent:  40 l. ; 28 cm. 
 Subjects:  Fairleigh Dickinson University. Consumer Research Institute | Food industry and trade -- United States -- Public opinion | Consumers -- United States -- Attitudes

 
Collection:  Hagley Library 
 View Full Record 
15Title:  A motivation study on Siemens' image and advertising in the United States   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1971. 
 Extent:  58 l. ; 28 cm. 
 Subjects:  Siemens Aketiengesellschaft | Advertising -- Electric industries -- United States | Electric industries -- Marketing -- United States | Corporate image | Consumers -- United States -- Attitudes

 
Collection:  Hagley Library 
 View Full Record 
16Title:  Creative research memorandum on the psychology of hot dogs   
 Publication:  Ernest Dichter Motivations, Inc, Croton-on-Hudson, New York, [ca.1975]. 
 Extent:  20 l. ; 28 cm. 
 Subjects:  Swift & Company | Frankfurters -- Marketing -- United States | Frankfurters -- Purchasing -- Psychological aspects | Consumers -- United States -- Attitudes

 
Collection:  Hagley Library 
 View Full Record 
17Title:  An evaluation of the name "Rambler": proposal for a motivational research study   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1968. 
 Extent:  12 l. ; 28 cm. 
 Subjects:  American Motors Corporation | Automobiles -- Marketing -- United States | Branding (Marketing) -- Rating of | Consumers -- United States -- Attitudes | Rambler automobile

 
Collection:  Hagley Library 
 View Full Record 
18Title:  A motivational research study on an electronic calculator   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1971. 
 Extent:  116 l. ; 28 cm. 
 Subjects:  Royal Typewriter Company | Calculators -- Marketing | Consumers -- United States -- Attitudes | Slogans -- Effectiveness | Royal Digital IV calculators

 
Collection:  Hagley Library 
 View Full Record 
19Title:  Sales opportunities for Bovril powder concentrate in the American market: A research proposal   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1965. 
 Extent:  15 l. ; 28 cm. 
 Subjects:  Bovril Limited | Meat extract -- Purchasing -- Psychological aspects | Meat extract -- Marketing | Consumers -- United States -- Attitudes | Bovril beef extract

 
Collection:  Hagley Library 
 View Full Record 
20Title:  The psychology and motivations of shaving: a creative memorandum   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1967. 
 Extent:  51 l. ; 28 cm. 
 Subjects:  Leo Burnett Company, Inc | Shaving -- Psychological aspects | Shaving -- Equipment and supplies -- Purchasing -- Psychological aspects | Consumers -- United States -- Attitudes

 
Collection:  Hagley Library 
 View Full Record 
Page: 2 3 4 5   ...  Next