| | 1 | Title: | Ernest Dichter and motivation research: new perspectives on the making of post-war consumer culture | | | | Creator: | Schwarzkopf, Stefan, 1976- | Gries, Rainer, 1958- | | | | Publication: | Palgrave Macmillan, New York, 2010. | | | | Notes: | Includes bibliographical references and index. "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- | | | | Extent: | xii, 293 p. : ill. ; 23 cm. | | | | Subjects: | Dichter, Ernest, -- 1907-1991 | Dichter, Ernest, -- 1907-1991 -- Influence | Consumer behavior -- Psychological aspects | Consumption (Economics) -- Psychological aspects | Motivation research (Marketing)
| | | Collection: | Hagley Library | | | | | View Full Record | |
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