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1Title:  Ernest Dichter and motivation research: new perspectives on the making of post-war consumer culture   
 Creator:  Schwarzkopf, Stefan, 1976- | Gries, Rainer, 1958- 
 Publication:  Palgrave Macmillan, New York, 2010. 
 Notes:  Includes bibliographical references and index. "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- 
 Extent:  xii, 293 p. : ill. ; 23 cm. 
 Subjects:  Dichter, Ernest, -- 1907-1991 | Dichter, Ernest, -- 1907-1991 -- Influence | Consumer behavior -- Psychological aspects | Consumption (Economics) -- Psychological aspects | Motivation research (Marketing)

 
Collection:  Hagley Library 
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