Consortium for History of Science, Technology and Medicine
Search Results for Marketing in subject [X]
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1Title:  Kellogg on marketing   
 Creator:  Iacobucci, Dawn. | J.L. Kellogg Graduate School of Management Center for Marketing Sciences. 
 Publication:  Wiley, New York, c2001. 
 Notes:  U.S. Chamber of Commerce Library Collection. Includes bibliographical references and index. 
 Extent:  xx, 427 p. : ill. ; 24 cm. 
 Subjects:  Marketing | Marketing | Marketing | Aufsatzsammlung | Marketing

 
Collection:  Hagley Library 
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2Title:  Secrets of power marketing: promote brand you   
 Creator:  Bender, Peter Urs, 1944- | Torok, George, 1954- 
 Publication:  Stoddart, New York, 2000. 
 Notes:  Includes indexes. U.S. Chamber of Commerce Library Collection. Includes bibliographical references: p. 239-241. 
 Extent:  xii, 251 p. : ill. ; 23 cm. 
 Subjects:  Marketing | Marketing | Marketing

 
Collection:  Hagley Library 
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3Title:  The marketing mode: pathways to corporate growth   
 Creator:  Levitt, Theodore, 1925-2006 
 Publication:  McGraw-Hill, New York, [1969] 
 Notes:  Second ed. published in 1974 under title: Marketing for business growth. From the David Sarnoff LIbrary Collection. Includes bibliographical references. 
 Extent:  xiii, 354 p. 24 cm. 
 Subjects:  Marketing | Marketing

 
Collection:  Hagley Library 
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4Title:  Innovation in marketing, new perspectives for profit and growth   
 Creator:  Levitt, Theodore, 1925-2006 
 Publication:  McGraw-Hill, New York, 1962. 
 Notes:  U.S. Chamber of Commerce Library Collection. 
 Extent:  253 p. 21 cm. 
 Subjects:  Marketing | Marketing | Marketing | Produits nouveaux | Marketing

 
Collection:  Hagley Library 
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5Title:  Marketing management   
 Creator:  Zober, Martin. 
 Publication:  Wiley, New York, [1964] 
 Notes:  U.S. Chamber of Commerce Library Collection. Includes bibliographies. 
 Extent:  viii, 483 p. diagrs. 24 cm. 
 Subjects:  Marketing | Marketing | Marketingmanagement | Marketing

 
Collection:  Hagley Library 
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6Title:  Driving customer equity: how customer lifetime value is reshaping corporate strategy   
 Creator:  Rust, Roland T. | Zeithaml, Valarie A. | Lemon, Katherine N. (Katherine Newell) 
 Publication:  Free Press, New York, 2000. 
 Notes:  U.S. Chamber of Commerce Library Collection. Includes bibliographical references (p. 275-282) and index. "Customer Equity Framework yields insights that will help any business increase the value of its customer base. The authors demonstrate in this breakthrough book how managers can build and employ competitive metrics that reveal their company's Customer Equity relative to their competitors. Based on these metrics, they show how managers can determine which drivers are most important in their industry, how they can make efficient strategic trade-offs between expenditures on these drivers, and how to project a financial return from these expenditures. The final section devotes two chapters to the Customer Pyramid, an approach that segments customers based on their long-term profitability, and an especially important chapter examines the Internet as the ultimate Customer Equity tool. Here the authors show how companies such as Intuit.com, Schwab.com, and Priceline.com have used more than one or all three drivers to increase Customer Equity."--BOOK JACKET. 
 Extent:  xii, 292 p. : ill. ; 25 cm. 
 Subjects:  Customer services | Customer relations | Marketing | Strategic planning | Marketing | Marketing | USA

 
Collection:  Hagley Library 
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7Title:  The marketing plan   
 Creator:  Hopkins, David S., 1921- | Conference Board 
 Publication:  Conference Board, New York, N.Y, c1981. 
 Notes:  Includes bibliographical references. 
 Extent:  vi, 138 p. : ill., forms ; 28 cm. 
 Subjects:  Marketing

 
Collection:  Hagley Library 
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8Title:  How to update your marketing plans   
 Creator:  Research Institute of America 
 Publication:  Research Institute of America, New York, N.Y, c1976. 
 Extent:  26 p. ; 27 cm. 
 Subjects:  Marketing

 
Collection:  Hagley Library 
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9Title:  The elements of marketing   
 Creator:  Converse, Paul Dulaney, 1889- 
 Publication:  Prentice-Hall, New York, 1935. 
 Notes:  Includes bibliographies and index. 
 Extent:  xviii, 985, 90, xiv p. : ill., maps ; 24 cm. 
 Subjects:  Marketing

 
Collection:  Hagley Library 
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10Title:  Changing patterns in distribution   
 Creator:  American Management Association 
 Publication:  American Management Association, New York, [1952] 
 Extent:  28 p. ; 23 cm. 
 Subjects:  Marketing

 
Collection:  Hagley Library 
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11Title:  Marketing policies and sales methods that stabilize business   
 Creator:  American Management Association | Flershem, Rudolph Byford, 1876- 
 Publication:  American Management Association, New York, 1926. 
 Notes:  Papers presented at the A.M.A. annual convention, New York, March, 1926. 
 Extent:  44 p. : ill. ; 23 cm. 
 Subjects:  Marketing

 
Collection:  Hagley Library 
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12Title:  The decade of incentive: a marketing profile of "The big sixties"   
 Creator:  Market Planning Corp 
 Publication:  McCann-Erickson, New York], [1960] 
 Notes:  Cover title. Based on studies by Market Planning Corporation, an affiliate of McCann-Erickson, Inc. 
 Extent:  26 p. : ill. ; 23 cm. 
 Subjects:  Marketing

 
Collection:  Hagley Library 
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13Title:  Guide to postwar sales planning   
 Creator:  National Association of Manufacturers (U.S.) 
 Publication:  New York, c1944] 
 Notes:  Cover title. 
 Extent:  15 p. ; 22 cm. 
 Subjects:  Marketing

 
Collection:  Hagley Library 
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14Title:  The marketing story: a simplified explanation of the role of marketing in our economy   
 Creator:  United States Dept. of Commerce. 
 Publication:  U.S. G.P.O, Washington, 1968] 
 Notes:  Bibliography: p. 40-45. 
 Extent:  47 p. : ill. ; 14 x 24 cm. 
 Subjects:  Marketing

 
Collection:  Hagley Library 
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15Title:  The role of marketing   
 Creator:  National Association of Manufacturers (U.S.) Education Dept. 
 Publication:  New York, 1961] 
 Notes:  Includes bibliographical references. 
 Extent:  [15] p. illus. 22 cm. 
 Subjects:  Marketing

 
Collection:  Hagley Library 
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16Title:  Marketing   
 Creator:  Alexander, Ralph Samuel, 1893- 
 Publication:  Ginn, Boston, [c1953] 
 Notes:  Bibliography: p. 781-830. 
 Extent:  vi, 839 p. : ill., maps ; cm. 
 Subjects:  Marketing

 
Collection:  Hagley Library 
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17Title:  The history of marketing thought   
 Creator:  Bartels, Robert, 1913- 
 Publication:  Grid [inc.], Columbus, Ohio], c1976. 
 Notes:  First published in 1962 under title: The development of marketing thought. Bibliography: p. [261]-315. Includes indexes. 
 Extent:  327 p. ; 24 cm. 
 Subjects:  Marketing

 
Collection:  Hagley Library 
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18Title:  Sales effort and marketing strategy: a systems approach   
 Creator:  Butt, Richard V. 
 Publication:  American Management Association, New York], [1969] 
 Notes:  Bibliographical footnotes. 
 Extent:  189 p. illus. 21 cm. 
 Subjects:  Marketing

 
Collection:  Hagley Library 
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19Title:  The elements of marketing   
 Creator:  Cherington, Paul Terry, 1876- 
 Publication:  Macmillan Co, New York, 1920. 
 Notes:  "Collateral reading" at end of each chapter. 
 Extent:  xii, 238 p. : ill. ; 20 cm. 
 Subjects:  Marketing

 
Collection:  Hagley Library 
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20Title:  Principles of marketing   
 Creator:  Clark, Fred Emerson, 1890- 
 Publication:  Macmillan Co, New York, [c1922] 
 Extent:  xiii, 570 p. : ill. ; 21 cm. 
 Subjects:  Marketing

 
Collection:  Hagley Library 
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