Consortium for History of Science, Technology and Medicine
Search Results for Motivation exactPsychology in subject [X]
Consumer goods -- Psychological aspects in subject [X]
Results: 2 Items  Page: 1
Institution
Format
Book (2)
Subject
Consumer goods -- Psychological aspects[X]
Marketing (2)
Motivation (Psychology) (2)
Motivation research (Marketing) (2)
Motivation, Études de (Marketing) (1)
1Title:  Gli oggetti ci comprano: manuale delle motivazioni del consumatore   
 Alt. Title:  Handbook of consumer motivations. Italiano   
 Creator:  Dichter, Ernest, 1907-1991 | Cristina Trentini.transl 
 Publication:  Ferro Edizioni s.p.a, Milano, 1967. 
 Notes:  Titulo originale / Handbook of consumer motivations / traduzione di Cristina Trentini. From the Ernest Dichter collection. 
 Extent:  xiii, 508 p. ; 21 cm. 
 Subjects:  Motivation research (Marketing) | Motivation (Psychology) | Marketing | Consumer goods -- Psychological aspects

 
Collection:  Hagley Library 
 View Full Record 
2Title:  Le marketing mis à nu   
 Alt. Title:  Handbook of consumer motivations. Francais   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  C. Tchou, Paris], 1970. 
 Notes:  Traduction de : Handbook of consumer motivations : the psychology of the world of objects. From the Ernest Dichter collection 2/2009 
 Extent:  346 p. ; 21 cm. 
 Subjects:  Motivation research (Marketing) | Motivation (Psychology) | Marketing | Consumer goods -- Psychological aspects | Motivation, Études de (Marketing) | Marketing

 
Collection:  Hagley Library 
 View Full Record