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Consumer goods -- Psychological aspects[X]
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Motivation research (Marketing) (1)
Motivation, Études de (Marketing)[X]
1Title:  Le marketing mis à nu   
 Alt. Title:  Handbook of consumer motivations. Francais   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  C. Tchou, Paris], 1970. 
 Notes:  Traduction de : Handbook of consumer motivations : the psychology of the world of objects. From the Ernest Dichter collection 2/2009 
 Extent:  346 p. ; 21 cm. 
 Subjects:  Motivation research (Marketing) | Motivation (Psychology) | Marketing | Consumer goods -- Psychological aspects | Motivation, Études de (Marketing) | Marketing

 
Collection:  Hagley Library 
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