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Motivation research (Marketing) (28)
Dichter, Ernest, -- 1907-1991 (6)
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1Title:  Motivation research : its practice and uses for advertising, marketing, and other business purposes / by Harry Henry.   
 Creator:  Henry, Harry. 
 Publication:  London : C. Lockhart, 1958.  
 Extent:  240 pages ; 23 cm 
 Subjects:  Motivation research (Marketing)

Collection:  Wellcome Collection 
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2Title:  An introduction to the Institute for Motivational Research (Ernest Dichter Associates, Inc.): international headquarters at Croton-on-Hudson, New York   
 Creator:  Institute for Motivational Research 
 Publication:  Institute for Motivational Research, Croton-on-Hudson, N.Y, [c1965]. 
 Notes:  Title from cover. 
 Extent:  [14] p. ; 28 cm. 
 Subjects:  Motivation research (Marketing)

Collection:  Hagley Library 
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3Title:  Motivation research and marketing management   
 Creator:  Newman, Joseph W. 
 Publication:  Harvard University, Graduate School of Business Administration, Division of Research, Boston, 1957. 
 Extent:  525 p. : ill. ; 22 cm. 
 Subjects:  Motivation research (Marketing)

Collection:  Hagley Library 
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4Title:  Attitude scaling / published by the Market Research Society.   
 Creator:  Market Research Society. 
 Publication:  London : published by the Market Research Society in association with the Oakwood Press, 1960.  
 Extent:  76 pages, 1 unnumbered leaf of plates : illustrations ; 22 cm. 
 Subjects:  Motivation research (Marketing) | Attitude

Collection:  Wellcome Collection 
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5Title:  Why people buy   
 Creator:  O'Shaughnessy, John. 
 Publication:  Oxford University Press, New York, 1987. 
 Notes:  Bibliography: p. 185-189. Includes index. 
 Extent:  vi, 195 p. : ill. ; 25 cm. 
 Subjects:  Consumers | Motivation research (Marketing) | Purchasing

Collection:  Hagley Library 
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6Title:  Aktuelle Beiträge zur Marktforschung   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  Holzmann, Bad Wörishofen, 1975 
 Notes:  Contributors: Dr. Ernest Dichter, [et. al.] From the Ernest Dichter collection. 
 Extent:  84 p. ; 24 cm. 
 Subjects:  Marketing research | Motivation research (Marketing)

Collection:  Hagley Library 
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7Title:  Handbook of consumer motivations: the psychology of the world of objects   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  McGraw-Hill, New York, [1964] 
 Notes:  Bibliography: p. 479-480. 
 Extent:  xvi, 486 p. illus. 21 cm. 
 Subjects:  Motivation research (Marketing) | Motivatie | Consumenten

Collection:  Hagley Library 
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8Title:  The best buy: a validated measurement of the sales effectiveness of advertising for all media   
 Creator:  Sherman Group, Inc 
 Publication:  The Sherman Group, Inc, Great Neck, N.Y, 1973. 
 Notes:  Title from cover. 
 Extent:  12 p. ; 28 cm. 
 Subjects:  Motivation research (Marketing) | Advertising -- Effectiveness

Collection:  Hagley Library 
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9Title:  Consumer buying intentions and purchase probability: an experiment in survey design   
 Creator:  Juster, F. Thomas (Francis Thomas), 1926- 
 Publication:  National Bureau of Economic Research; distributed by Columbia University Press, New York, 1966. 
 Notes:  U.S. Chamber of Commerce Library Collection. Bibliographical footnotes. 
 Extent:  60 p. illus. 25 cm. 
 Subjects:  Motivation research (Marketing) | Consumer behavior

Collection:  Hagley Library 
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10Title:  Prospectus for a continuing program to determine the unsatisfied needs of the American public   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1971. 
 Extent:  17 l. ; 28 cm. 
 Subjects:  Lehigh Valley Industries, Inc | Motivation research (Marketing)

Collection:  Hagley Library 
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11Title:  Packaging, the sixth sense?: A guide to identifying consumer motivation   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  Cahners Books, Boston, [1975] 
 Notes:  From the Ernest Dichter collection. 
 Extent:  160 p. : ill. ; 29 cm. 
 Subjects:  Packaging -- Psychological aspects | Motivation research (Marketing)

Collection:  Hagley Library 
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12Title:  Pulling the motivational sales trigger   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  s.n, S.l, [1974]. 
 Notes:  "A special Dartnell sales and marketing feature." 
 Extent:  10 p. ; 28 cm. 
 Subjects:  Selling -- Psychological aspects | Motivation research (Marketing)

Collection:  Hagley Library 
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13Title:  A study of motivations relating to soaps and chemical detergents   
 Creator:  Social Research, Inc | Tribune Company 
 Publication:  Chicago, n.d.] 
 Extent:  66 l. illus. 30 cm. 
 Subjects:  Motivation research (Marketing) | Advertising -- Soap | Housewives -- Illinois -- Attitudes

Collection:  Hagley Library 
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14Title:  Understanding your customers: means-end theory and practice   
 Creator:  Olson, Jerry C. (Jerry Corrie), 1944- | Reynolds, Thomas J. (Thomas John), 1947- 
 Publication:  s.n, S.l, [c1991]. 
 Notes:  Title from cover. Spiral bound. A bound collection of photocopies of journal articles. 
 Extent:  v. : ill. ; 28 cm. 
 Subjects:  Motivation research (Marketing) | Means-end theory

Collection:  Hagley Library 
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15Title:  Marketing to the mind: the study of why consumers do what they do   
 Creator:  Maddock, Kenny & Associates, Inc 
 Publication:  Maddock, Kenny & Associates, Inc, Memphis, Tenn, [c1983]. 
 Notes:  Spiral bound. 
 Extent:  [23] l. ; ill. ; 28 cm. 
 Subjects:  Maddock, Kenny & Associates, Inc | Motivation research (Marketing)

Collection:  Hagley Library 
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16Title:  A tiger in the tank: Ernest Dichter : an Austrian advertising guru   
 Alt. Title:  Tiger im Tank. English   
 Creator:  Kreuzer, Franz. | Prechtl, Gerd. | Steiner, Christoph. 
 Publication:  Ariadne Press, Riverside, Calif, c2007. 
 Notes:  Includes bibliographical references (p. 209-210) and index. 
 Extent:  214 p. : ill. ; 22 cm. 
 Subjects:  Dichter, Ernest, -- 1907-1991 | Motivation research (Marketing)

Collection:  Hagley Library 
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17Title:  Consumer behavior   
 Creator:  Schiffman, Leon G. | Kanuk, Leslie Lazar. 
 Publication:  Prentice Hall, Englewood Cliffs, N.J, c1994. 
 Notes:  Includes bibliographical references and index. 
 Extent:  xix, 684 p. : ill. (some col.) ; 27 cm. 
 Subjects:  Consumer behavior | Motivation research (Marketing) | Consumers -- Research

Collection:  Hagley Library 
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18Title:  Motivforschung, mein Leben: d. Autobiographie e. kreativ Unzufriedenen   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  Lorch, Frankfurt/Main, c1977. 
 Notes:  From the Ernest Dichter collection. 
 Extent:  392 p. : ill. ; 21 cm. 
 Subjects:  Motivation research (Marketing) | Motivation (Psychology) | Dichter, Ernest, -- 1907-1991

Collection:  Hagley Library 
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19Title:  Gli oggetti ci comprano: manuale delle motivazioni del consumatore   
 Alt. Title:  Handbook of consumer motivations. Italiano   
 Creator:  Dichter, Ernest, 1907-1991 | Cristina Trentini.transl 
 Publication:  Ferro Edizioni s.p.a, Milano, 1967. 
 Notes:  Titulo originale / Handbook of consumer motivations / traduzione di Cristina Trentini. From the Ernest Dichter collection. 
 Extent:  xiii, 508 p. ; 21 cm. 
 Subjects:  Motivation research (Marketing) | Motivation (Psychology) | Marketing | Consumer goods -- Psychological aspects

Collection:  Hagley Library 
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20Title:  Getting motivated by Ernest Dichter: the secret behind individual motivations by the man who was not afraid to ask "why?"   
 Creator:  Dichter, Ernest, 1907-1991 
 Publication:  Pergamon Press, New York, c1979. 
 Notes:  Includes index. From the Ernest Dichter collection. 
 Extent:  xi, 198 p. : ill. ; 24 cm. 
 Subjects:  Motivation research (Marketing) | Motivation (Psychology) | Dichter, Ernest, -- 1907-1991 | Psychologists -- United States -- Biography

Collection:  Hagley Library 
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