Subject | • | Motivation research (Marketing) |
(28)
| | • | Dichter, Ernest, -- 1907-1991 |
(6)
| | • | Motivation (Psychology) |
(6)
| | • | Marketing |
(4)
| | • | Advertising -- Effectiveness |
(3)
| | • | Consumer behavior -- Psychological aspects |
(2)
| | • | Consumer goods -- Psychological aspects |
(2)
| | • | Consumers |
(2)
| | • | Consumption (Economics) -- Psychological aspects |
(2)
| | • | Advertising -- Soap |
(1)
| | • | Alberto-Culver Co |
(1)
| | • | American Dairy Association |
(1)
| | • | American Psychological Association |
(1)
| | • | Antisemitism |
(1)
| | • | Attitude |
(1)
| | • | Authorship |
(1)
| | • | Bayerische Motoren Werke |
(1)
| | • | British Broadcasting Company |
(1)
| | • | Brody, Alan |
(1)
| | • | C. Bertelsmann Verlag |
(1)
| | • | CIBA-GEIGY Limited |
(1)
| | • | California Prune and Apricot Growers Association |
(1)
| | • | Cayman Turtle Farm Ltd |
(1)
| | • | Christian Broadcasting Network (U.S.) |
(1)
| | • | Consumenten |
(1)
| | • | Consumers -- Attitudes |
(1)
| | • | Consumers -- Research |
(1)
| | • | Consumption (Economics) -- Moral and ethical aspects |
(1)
| | • | Cosmopolitan (New York, N.Y. : 1952) |
(1)
| | • | Daimler-Benz Aktiengesellschaft |
(1)
| | • | Democratic National Committee (U.S.) |
(1)
| | • | Dichter, Ernest, -- 1907-1991 -- Archives |
(1)
| | • | Dichter, Ernest, -- 1907-1991 -- Correspondence |
(1)
| | • | Dichter, Ernest, -- 1907-1991 -- Influence |
(1)
| | • | Dichter, Thomas W |
(1)
| | • | Don Lee Broadcasting System |
(1)
| | • | E.I. du Pont de Nemours & Company |
(1)
| | • | Econ Verlag GmbH |
(1)
| | • | Employee motivation |
(1)
| | • | Esquire, Inc |
(1)
| | • | Expressen |
(1)
| | • | General Electric Company |
(1)
| | • | General Foods Corporation |
(1)
| | • | Geo. W. Park Seed Co |
(1)
| | • | Glamour |
(1)
| | • | H. Stern (Firm) |
(1)
| | • | Hachette (Firm) |
(1)
| | • | Harper & Row, Publishers |
(1)
| | • | Harvard business review |
(1)
| | • | Help Abolish Legal Tyranny (Organization) |
(1)
|
| | 1 | Title: | Motivation research : its practice and uses for advertising, marketing, and other business purposes / by Harry Henry. | | | | Creator: | Henry, Harry. | | | | Publication: | London : C. Lockhart, 1958. | | | | Extent: | 240 pages ; 23 cm | | | | Subjects: | Motivation research (Marketing)
| | | Collection: | Wellcome Collection | | | | | View Full Record | |
| 2 | Title: | An introduction to the Institute for Motivational Research (Ernest Dichter Associates, Inc.): international headquarters at Croton-on-Hudson, New York | | | | Creator: | Institute for Motivational Research | | | | Publication: | Institute for Motivational Research, Croton-on-Hudson, N.Y, [c1965]. | | | | Notes: | Title from cover. | | | | Extent: | [14] p. ; 28 cm. | | | | Subjects: | Motivation research (Marketing)
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 3 | Title: | Motivation research and marketing management | | | | Creator: | Newman, Joseph W. | | | | Publication: | Harvard University, Graduate School of Business Administration, Division of Research, Boston, 1957. | | | | Extent: | 525 p. : ill. ; 22 cm. | | | | Subjects: | Motivation research (Marketing)
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 4 | Title: | Attitude scaling / published by the Market Research Society. | | | | Creator: | Market Research Society. | | | | Publication: | London : published by the Market Research Society in association with the Oakwood Press, 1960. | | | | Extent: | 76 pages, 1 unnumbered leaf of plates : illustrations ; 22 cm. | | | | Subjects: | Motivation research (Marketing) | Attitude
| | | Collection: | Wellcome Collection | | | | | View Full Record | |
| 6 | Title: | Aktuelle Beiträge zur Marktforschung | | | | Creator: | Dichter, Ernest, 1907-1991 | | | | Publication: | Holzmann, Bad Wörishofen, 1975 | | | | Notes: | Contributors: Dr. Ernest Dichter, [et. al.] From the Ernest Dichter collection. | | | | Extent: | 84 p. ; 24 cm. | | | | Subjects: | Marketing research | Motivation research (Marketing)
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 7 | Title: | Handbook of consumer motivations: the psychology of the world of objects | | | | Creator: | Dichter, Ernest, 1907-1991 | | | | Publication: | McGraw-Hill, New York, [1964] | | | | Notes: | Bibliography: p. 479-480. | | | | Extent: | xvi, 486 p. illus. 21 cm. | | | | Subjects: | Motivation research (Marketing) | Motivatie | Consumenten
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 9 | Title: | Consumer buying intentions and purchase probability: an experiment in survey design | | | | Creator: | Juster, F. Thomas (Francis Thomas), 1926- | | | | Publication: | National Bureau of Economic Research; distributed by Columbia University Press, New York, 1966. | | | | Notes: | U.S. Chamber of Commerce Library Collection. Bibliographical footnotes. | | | | Extent: | 60 p. illus. 25 cm. | | | | Subjects: | Motivation research (Marketing) | Consumer behavior
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 14 | Title: | Understanding your customers: means-end theory and practice | | | | Creator: | Olson, Jerry C. (Jerry Corrie), 1944- | Reynolds, Thomas J. (Thomas John), 1947- | | | | Publication: | s.n, S.l, [c1991]. | | | | Notes: | Title from cover. Spiral bound. A bound collection of photocopies of journal articles. | | | | Extent: | v. : ill. ; 28 cm. | | | | Subjects: | Motivation research (Marketing) | Means-end theory
| | | Collection: | Hagley Library | | | | | View Full Record | |
| 16 | Title: | A tiger in the tank: Ernest Dichter : an Austrian advertising guru | | | | Alt. Title: | Tiger im Tank. English | | | | Creator: | Kreuzer, Franz. | Prechtl, Gerd. | Steiner, Christoph. | | | | Publication: | Ariadne Press, Riverside, Calif, c2007. | | | | Notes: | Includes bibliographical references (p. 209-210) and index. | | | | Extent: | 214 p. : ill. ; 22 cm. | | | | Subjects: | Dichter, Ernest, -- 1907-1991 | Motivation research (Marketing)
| | | Collection: | Hagley Library | | | | | View Full Record | |
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