Consortium for History of Science, Technology and Medicine
Search Results for Packaging exactRating exactof in subject [X]
Results: 5 Items  Page: 1
Institution
Format
Book (4)
Mixed Materials (1)
Subject
Packaging -- Rating of (5)
Cheese -- Varieties -- Flavor and odor (2)
Cheese -- Varieties -- Rating of (2)
Consumers -- Germany (West) -- Attitudes (2)
Consumers -- United States -- Attitudes (2)
Dairy products -- Public opinion (2)
Gervais AG (2)
Advertising -- Effectiveness (1)
Advertising -- Rating of (1)
African American consumers -- Attitudes (1)
Aluminum Company of America (1)
Aluminum foil -- Marketing (1)
Aluminum in packaging -- Public opinion (1)
Branding (Marketing) (1)
Carrina dairy products (1)
Cheese -- Marketing -- Germany (West) (1)
Consumers -- Attitudes -- United States (1)
Consumers -- Canada -- Attitudes (1)
Consumers -- France -- Attitudes (1)
Consumers -- Germany -- Attitudes (1)
Consumers -- Great Britain -- Attitudes (1)
Consumers -- Interviews (1)
Consumers -- Switzerland -- Attitudes (1)
Dairy products -- Marketing -- United States (1)
Dairy products -- Packaging (1)
Dairy products -- Purchasing -- Psychological aspects (1)
Dichter, Ernest, -- 1907-1991 -- Archives (1)
Employee motivation -- Reports (1)
Housewives -- Attitudes (1)
Institute for Motivational Research, Inc. -- Archives (1)
Keller Crescent Company (1)
Logos (Symbols) (1)
Motivation (Psychology) (1)
Motivation research (Marketing) -- Reports (1)
Packaging -- Psychological aspects (1)
Quality Checkd dairy products (1)
Trademarks -- Design -- Rating of (1)
Women consumers -- Attitudes (1)
1Title:  The consumer's image of aluminum as a packaging material: a motivational research study   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1971. 
 Extent:  129 l. ; 28 cm. 
 Subjects:  Aluminum Company of America | Aluminum in packaging -- Public opinion | Aluminum foil -- Marketing | Packaging -- Psychological aspects | Consumers -- United States -- Attitudes | Packaging -- Rating of

 
Collection:  Hagley Library 
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2Title:  Motivpsychologischer produkttest Carrina   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1967. 
 Extent:  61 l. ; 28 cm. 
 Subjects:  Gervais AG | Cheese -- Varieties -- Rating of | Cheese -- Varieties -- Flavor and odor | Packaging -- Rating of | Branding (Marketing) | Dairy products -- Public opinion | Consumers -- Germany (West) -- Attitudes | Carrina dairy products

 
Collection:  Hagley Library 
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3Title:  Psychologische produkt- und verpackungsanalyse über Carrina II   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1968. 
 Extent:  111 l. ; 28 cm. 
 Subjects:  Gervais AG | Cheese -- Marketing -- Germany (West) | Cheese -- Varieties -- Rating of | Cheese -- Varieties -- Flavor and odor | Packaging -- Rating of | Dairy products -- Public opinion | Consumers -- Germany (West) -- Attitudes

 
Collection:  Hagley Library 
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4Title:  A motivational research study on the psychology of the Quality Checkd trademark   
 Publication:  Ernest Dichter Associates International, Ltd, Croton-on-Hudson, New York, 1979 
 Extent:  34 l ; 28 cm. 
 Subjects:  Keller Crescent Company | Dairy products -- Marketing -- United States | Dairy products -- Purchasing -- Psychological aspects | Dairy products -- Packaging | Packaging -- Rating of | Trademarks -- Design -- Rating of | Logos (Symbols) | Consumers -- Attitudes -- United States | Quality Checkd dairy products

 
Collection:  Hagley Library 
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5Title:  Research proposals and reports, 1937-1988   
 Creator:  Dichter, Ernest, 1907-1991 | Institute for Research in Mass Motivations, Inc | Institute for Motivational Research, Inc | Ernest Dichter Associates International Ltd | Ernest Dichter Motivations, Inc | Dichter Institute International Ltd | Ernest Dichter International, Institut für Motiv- und Marketingforschung 
 Notes:  This series of Ernest Dichter's papers consists of 125 linear feet of proposals and research reports created by Dichter and his staffs between his arrival in the United States in 1938 and 1988. They include a few pre-Dichter reports from J. Stirling Gatchell, Inc., the earliest dated 1937. The reports have been kept are just as they were removed from the Dichters' house in 2008. Some reports may have been removed and not returned since the 1970s, so that a number of important reports, such as those on the Plymouth automobile and the “Tiger in your tank” campaign, are now missing. Dr. Dichter's own card index, which cross-referenced reports by number, client and topic, is included.  
 Extent:  125 
 Subjects:  Dichter, Ernest, -- 1907-1991 -- Archives | Institute for Motivational Research, Inc. -- Archives | Advertising -- Effectiveness | Advertising -- Rating of | African American consumers -- Attitudes | Consumers -- Canada -- Attitudes | Consumers -- France -- Attitudes | Consumers -- Germany -- Attitudes | Consumers -- Great Britain -- Attitudes | Consumers -- Interviews | Consumers -- Switzerland -- Attitudes | Consumers -- United States -- Attitudes | Employee motivation -- Reports | Housewives -- Attitudes | Motivation (Psychology) | Motivation research (Marketing) -- Reports | Packaging -- Rating of | Women consumers -- Attitudes

 
Collection:  Hagley Library 
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