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Search Results for Women exactconsumers exactAttitudes in subject [X]
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Institution
Format
Book (38)
Mixed Materials (1)
Subject
Women consumers -- Attitudes (39)
Grocery shopping -- Psychological aspects (6)
Market surveys (6)
Advertising -- Grocery trade (4)
Norman, Craig & Kummel, Inc (4)
A & P supermarkets (3)
Advertising -- Cleaning compounds (3)
Advertising -- Effectiveness (3)
Advertising -- Hair preparations (3)
African American consumers -- Attitudes (3)
Great Atlantic & Pacific Tea Company (3)
Paris & Peart Inc (3)
Advertising -- Baked products (2)
Advertising -- Paper products (2)
Advertising Paper products (2)
Alberto-Culver Co (2)
Arndt, Preston, Lamb & Keen, Inc (2)
Camelia tampons (2)
Cleaning compounds -- Purchasing -- Psychological aspects (2)
Customer clubs -- Psychological aspects (2)
Direct selling -- Psychological aspects (2)
Feminine hygiene products -- Marketing (2)
Geoffrey Wade Advertising (Chicago, Ill.) (2)
Gloves -- Purchasing -- Psychological aspects (2)
Hair preparations -- Marketing (2)
Hansen Glove Corporation (2)
Housewives -- United States -- Attitudes (2)
Hudson Pulp & Paper Company (2)
Hudson Pulp & Paper Corporation (2)
Jewel Tea Company (2)
Paper napkins (2)
Popular Merchandise Company, Inc (2)
Popular merchandise club (2)
Renuzit Home Products Company (2)
Rug cleaning -- Equipment and supplies (2)
Sales personnel -- Training of (2)
Supermarkets (2)
Supermarkets -- New York (State) -- Binghamton (2)
Tampons -- Marketing (2)
Television advertising -- Effectiveness (2)
Vereinigte Papierwerke GmbH & Co (2)
Women -- Societies and clubs (2)
Women sales personnel -- Attitudes (2)
Advertising -- Alcoholic beverages (1)
Advertising -- Automobiles (1)
Advertising -- Brand name products (1)
Advertising -- Brewing industry (1)
Advertising -- Electric household appliances (1)
Advertising -- Feminine hygiene products -- Rating of (1)
Advertising -- Rating of (1)
1Title:  A problem analysis and proposal for a motivational research study on the most effective image for Jewel Tea   
 Publication:  Motivational Research, Inc, Croton-on-Hudson, N.Y, 1960. 
 Extent:  33 l. ; 28 cm. 
 Subjects:  Jewel Tea Company | Grocery shopping -- Psychological aspects | Women consumers -- Attitudes | Supermarkets

 
Collection:  Hagley Library 
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2Title:  A psychological analysis of the sales problems of the Jewel Tea Company   
 Publication:  Ernest Dichter, New York, 1948. 
 Extent:  84 l. ; 28 cm. 
 Subjects:  Jewel Tea Company | Grocery shopping -- Psychological aspects | Women consumers -- Attitudes | Supermarkets

 
Collection:  Hagley Library 
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3Title:  We know what your customers want   
 Publication:  Hansen Glove Corporation, Milwaukee, Wisc, 1956. 
 Notes:  Based on Ernest Dichter study no. 383.2C. 
 Extent:  [16] p. : ill. ; 23 cm. 
 Subjects:  Hansen Glove Corporation | Gloves -- Purchasing -- Psychological aspects | Women consumers -- Attitudes | Women sales personnel -- Attitudes | Sales personnel -- Training of

 
Collection:  Hagley Library 
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4Title:  Bericht zu einer motivleitstudie über tampons, spezeill Camelia-tampons   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, 1969. 
 Extent:  119 l. ; 28 cm. 
 Subjects:  Vereinigte Papierwerke GmbH & Co | Tampons -- Marketing | Feminine hygiene products -- Marketing | Women consumers -- Attitudes | Camelia tampons

 
Collection:  Hagley Library 
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5Title:  How Burdine's can attract more tourist business - a motivational research study   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1956. 
 Extent:  70 l. ; 28 cm. 
 Subjects:  Burdines (Department store) | Shopping -- Florida | Vacations -- Florida | Travel agents | Department stores -- Florida | Women consumers -- Attitudes

 
Collection:  Hagley Library 
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6Title:  A motivational research study of the sales and advertising problems of the American Sheep Producers Council   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1956. 
 Extent:  v. ; 28 cm. 
 Subjects:  American Sheep Producers Council | Lamb meat industry | Lamb (Meat) -- Purchasing | Women consumers -- Attitudes

 
Collection:  Hagley Library 
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7Title:  Proposal for a motivational research study of the sales and advertising problems of Tempo beer   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1955. 
 Extent:  v. ; 28 cm. 
 Subjects:  Blatz Brewing Company | Advertising -- Brewing industry | Beer -- Marketing | Women consumers -- Attitudes | Tempo beer

 
Collection:  Hagley Library 
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8Title:  A motivational research study on Hudson paper napkins   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1958. 
 Extent:  v. ; 28 cm. 
 Subjects:  Hudson Pulp & Paper Corporation | Paper napkins | Advertising Paper products | Women consumers -- Attitudes

 
Collection:  Hagley Library 
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9Title:  Proposal for a psychological research study of the sales and advertising problems of Alpha Beta Food Markets, Inc   
 Publication:  Institute for Research in Mass Motivations, Inc, Croton-on-Hudson, N.Y, 1954. 
 Extent:  19 l. ; 28 cm. 
 Subjects:  Alpha Beta Food Markets | Supermarkets -- California -- Marketing | Advertising -- Grocery trade | Grocery shopping -- Psychological aspects | Women consumers -- Attitudes

 
Collection:  Hagley Library 
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10Title:  A proposal for a motivational research study of the sales and advertising problems of Schwarzkopf's Fit cream hairdressing   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1956. 
 Extent:  48 l. ; 28 cm. 
 Subjects:  Hans Schwarzkopf Chemische Fabrik | Hair preparations -- Marketing | Beauty, Personal -- Psychological aspects | Women consumers -- Attitudes | Fit hair preparation

 
Collection:  Hagley Library 
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11Title:  A second motivational research study on Hansen gloves   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1956. 
 Extent:  72 l. ; 28 cm. 
 Subjects:  Hansen Glove Corporation | Gloves -- Purchasing -- Psychological aspects | Women consumers -- Attitudes | Women sales personnel -- Attitudes | Sales personnel -- Training of

 
Collection:  Hagley Library 
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12Title:  Bericht über einen tampon-anzeigen-test speziell mischverwenderinnen-anzeigen-pretest füCamelia   
 Publication:  Ernest Dichter International, Ltd, Zurich, Switz, 1973 
 Extent:  38 l. ; 28 cm. 
 Subjects:  Vereinigte Papierwerke GmbH & Co | Tampons -- Marketing | Feminine hygiene products -- Marketing | Women consumers -- Attitudes | Advertising -- Feminine hygiene products -- Rating of | Camelia tampons

 
Collection:  Hagley Library 
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13Title:  A proposal for a motivational research study of the personality of Helena Rubinstein   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1955. 
 Extent:  v. ; 28 cm. 
 Subjects:  Ogilvy, Benson & Mather, Inc | Helena Rubinstein, inc | Cosmetics -- Marketing -- Psychological aspects | Beauty culture -- Psychological aspects | Women consumers -- Attitudes

 
Collection:  Hagley Library 
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14Title:  Creative memo on Manhattan shirts   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1955. 
 Extent:  v. ; 28 cm. 
 Subjects:  Norman, Craig & Kummel, Inc | Manhattan Shirt Company | Shirts, Men's -- Purchasing -- Psychological aspects | Brand loyalty | Brand choice | Women consumers -- Attitudes

 
Collection:  Hagley Library 
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15Title:  A proposal for a motivational research study of the sales and advertising problems of Mazola   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1955. 
 Extent:  v. ; 28 cm. 
 Subjects:  Corn Products Refining Company | Mazola corn oil | Consumers' preferences | Women consumers -- Attitudes | Housewives as consumers | Corn oil -- Marketing

 
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16Title:  A creative problem analysis and proposal for a motivational research program to study the sales and advertising problems of Hudson motor cars   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1955. 
 Extent:  v. ; 28 cm. 
 Subjects:  American Motors Corporation | Brooke, Smith, French & Dorrance, Inc | Hudson automobile | Automobiles -- Purchasing -- Psychological aspects | Automobile dealers | Women consumers -- Attitudes | Advertising -- Automobiles

 
Collection:  Hagley Library 
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17Title:  Creative research memo on Wizard freezers   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1955. 
 Extent:  v. ; 28 cm. 
 Subjects:  Winius-Brandon Company | Western Auto Associated Store | Home freezers -- Purchasing | Women consumers -- Attitudes | Advertising -- Electric household appliances | Consumers -- Research | Wizard home freezers

 
Collection:  Hagley Library 
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18Title:  Motivational response patterns to the two-ply Hudson toilet tissue commercial   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1959. 
 Extent:  v. ; 28 cm. 
 Subjects:  Norman, Craig & Kummel, Inc | Hudson Pulp & Paper Corporation | Toilet paper -- Marketing | Television advertising -- Effectiveness | Marketing surveys | Women consumers -- Attitudes | Advertising Paper products

 
Collection:  Hagley Library 
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19Title:  MRP report on the Hudson 60-second paper towel commercial   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1959. 
 Extent:  v. ; 28 cm. 
 Subjects:  Norman, Craig & Kummel, Inc | Hudson Pulp & Paper Company | Advertising -- Paper products | Paper towels -- Marketing | Television advertising -- Effectiveness | Women consumers -- Attitudes

 
Collection:  Hagley Library 
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20Title:  MRP analysis of three Hudson radio commercials   
 Publication:  Institute for Motivational Research, Inc, Croton-on-Hudson, N.Y, 1958. 
 Extent:  v. ; 28 cm. 
 Subjects:  Norman, Craig & Kummel, Inc | Hudson Pulp & Paper Company | Advertising -- Paper products | Paper napkins | Radio advertising -- Effectiveness | Marketing research report | Women consumers -- Attitudes

 
Collection:  Hagley Library 
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